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Q&A;: Jeremy Gilbert, group marketing manager, Nikon
Camera brand Nikon became the first brand in Europe to use ad technology firm Vibrant’s in-image ads, for its COOLPIX series of compact digital cameras, this week.
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Q&A;: Jeremy Gilbert, group marketing manager, Nikon
Camera brand Nikon became the first brand in Europe to use ad technology firm Vibrant’s in-image ads, for its COOLPIX series of compact digital cameras, this week.
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Close-up – 09.05.2012
Asbof logo scheme shows ad industry self regulation is keeping pace with innovation.
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Latest Reviews
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Adwatch – 23.03.12
Giffgaff frees the chickens, tops the podium.
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Dailymotion steps up original content drive Subscription
Connected devices are opening more long-form content opportunities for Dailymotion.
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Second-screen Prometheus campaign sees 24,921 tweets in 24 hours Subscription
Twentieth Century Fox is the first advertiser to use Zeebox’s synchronised ad capability.
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Blinkbox sees 15% of Tesco DVD consumers activate online version Subscription
Blinkbox and Tesco to step up marketing of physical/digital bundle offer.
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British Gas kicks off branded content push with Channel Flip Subscription
British Gas uses online documentary series to push sustainability message.
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Kids research special: Paying for content Subscription
Free is still the key for kids’ content.
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Competition Commission investigation widens to include LoveFilm and Netflix Subscription
LoveFilm and Netflix impact assessed in BSkyB competition investigation.
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Apple’s iCloud tipped to expand movie content Subscription
HBO rights change could see Apple’s iCloud gaining more film content.
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Virgin Media kicks off branded content drive with Mercedes Benz Subscription
TiVo to becomes a hub for branded content.
Insight
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Davies on TV – 15.03.12 Subscription
BBC’s pay-download service will bring micropayments to the masses.
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Davies on TV – 23.02.12 Subscription
Blinkbox/Tesco alliance proves the power of collaboration in VOD.
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Netflix could act as a micropayment test bed for broadcasters Subscription
With consumers increasingly willing to pay for online film and TV content, striking subscription agreements with Netflix could help broadcasters experiment with micropayments.
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Brands must get ready for the connected TV world Subscription
Next week all eyes will be on the Las Vegas-based Consumer Electronics Show (CES) – the world’s largest consumer technology conference. This annual event helps catapult products like connected TVs into the mainstream.
Reviews
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First impression: Netflix Subscription
This week has seen yet another service enter the already crowded movie- and TV-on-demand market with the launch of Netflix. new media age takes a hands-on look at the service and how it stacks up against its UK competitors.
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First impression: Microsoft XBox 360 content update Subscription
Microsoft kicked off the first stage in its TV content roll out for its Xbox 360 games console today. new media age was given an early preview of the service.
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Muveez Subscription
Owner: Giant Digital Agency: in-house
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Site review: Cineworld Subscription
Vanita Tanna, head of IA/UX, Agency Republic
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