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MediaMath's agency move is met with competition concerns
Agencies worry the move could pitch MediaMath as a rival.
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MediaMath's agency move is met with competition concerns
Agencies worry the move could pitch MediaMath as a rival.
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Adwatch – 23.03.12
Giffgaff frees the chickens, tops the podium.
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Friday, 04 May 2012
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News
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Trinity Mirror sees 13% of traffic hit by Google’s SEO keyword encryption Subscription
Loss of SEO keyword referral data will impact content strategies, says Trinity Mirror’s Coles
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Q&A;: Ann Lewnes, senior VP of global marketing, Adobe Subscription
“Marketing is the new finance, you need people good with numbers, data and analysis,” says Lewnes.
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Sky's RTB display spend doubles in a year Subscription
Sky puts 35% of its display budget through ad exchanges.
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Unified buying platforms are next for real-time advertising, says DoubleClick's Bukhari Subscription
Google is looking to build a unified buying platform for all channels.
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Online advertisers need be responsible with data, warns AmEx's Tait Subscription
Alex Tait calls for advertisers, agencies and service providers to pull together in the face of regulation.
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Trade bodies warn of ‘restrictive’ EC Data Protection Proposals Subscription
“The UK will never be able to produce a Google or Facebook”, says open letter to Government.
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Archant to drive targeted ad opportunities via mobile city-guide app Subscription
Advertisers can target based on location and users’ intention.
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Second-screen Prometheus campaign sees 24,921 tweets in 24 hours Subscription
Twentieth Century Fox is the first advertiser to use Zeebox’s synchronised ad capability.
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McEleny on Social – 01.05.12 Subscription
The Prometheus social TV campaign results are pretty uninspiring.
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Analyst Speak: Changing how marketers see digital advertising Subscription
Mike Shaw, head of advertising effectiveness, comScore Europe
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Opinion: How Facebook's Instagram acquisition will impact social sharing Subscription
Rupert Staines, European MD, RadiumOne
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Opinion: Real time advertising: The power of efficiency Subscription
Amit Kotecha, senior mobile and networks manager, IAB
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Reviews
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Site inspection: Duracell Bunny Facebook page Subscription
Owner: Duracell; Agency: n/a
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First impressions: ITV News Subscription
ITV has put rolling video streaming at the heart of its online news service.
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First impression: Twitter brand advertising platform Subscription
An early look at Twitter’s ad platform for agencies and brands.
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Ad watch: Nike's branded exercise data wins it gold Video Subscription
Adam Graham, CEO, Weapon7
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