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Back in February, comScore released a statistic that was probably pretty discouraging if you’re an online advertiser: In a study, it found that 31 percent of ads delivered were never actually seen by consumers. If you’re paying by the ad impression, that’s a lot of wasted money. Now online publishing and advertising company SAY Media has come up with one way to solve the problem, through a measurement called “cost per exposure.”
CEO and co-founder Matt Sanchez says that since “we have a proprietary technology stack,” SAY can communicate with the browser and determine whether an ad was actually seen. That doesn’t mean it’s literally tracking where you’re looking, but it can tell whether the ad actually loaded within your browser window. So when SAY says it’s charging “per exposure,” advertisers don’t have to pay for ads that viewers never scrolled down to see, or that they scrolled past before the ad loaded. Sanchez says he’s hoping other publishers start adopting a similar system. → Read More
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Founders Den, the “private clubhouse for entrepreneurs” based in downtown San Francisco, celebrated its first anniversary back in January. Now that the invite-only tech startup coworking space is starting to see its third generation of inhabitants (Founders Den houses each company for six months at a time), TechCrunch TV headed over to the Den to get an updated first-hand look at how things are humming along these days.
In the video embedded above, you can get a look at the Founders Den space and watch our interview with Zack Bogue and Jason Johnson, two of the Den’s four managing partners. Bogue and Johnson are both entrepreneurs in their own rights, so it was interesting to get their insights on the vibe they’re cultivating at the Den, the current “fervor” around Internet startups, why experienced entrepreneurs who could easily afford their own office space are still drawn to coworking environments, and general industry news such as the new crowdfunding bill. → Read More
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