AOL.com
This is where it all begins
The new AOL.com delivers the most important, interesting, and fun stories to 14.6M people each day.
About Our Content:
- We've made original video front-and-center of the new AOL.com, and our users love it--they engage with video 4x-5x more than before.
- AOL.com programming changes throughout the day to match our audience’s needs. In the morning, we deliver the key headlines to start their day, in the evening, we catch them up on what they missed, and then we provide snackable entertainment throughout the rest of the day.
- AOL.com is still a part of helping our users navigate the web―so we’ve made sure that the links to their mail, AIM, and local information are prominent on the page.
Original Features on AOL.com
We’ve introduced new features based on our consumers’ interest in the video, stories and causes they care about. These include:
- “You’ve Got…”: Everyone from Elmo to Barack Obama shares a message of the day with our audience in this original video series.
- Cause Marketing: Each day, we use our platform to help causes raise awareness, connect users to volunteer opportunities, and find donors through a dedicated module on AOL.com
- The Daily Buzz: An evolving strip of fun, engaging and important stories that people are talking about throughout the day.
About Our Audience:
- The AOL.com audience is a diverse and valuable audience whose demographic makeup mirrors the internet as a whole.
- AOL.com attracts an average of 14.6M people each day--more than the average show on television attracts each week.
- The AOL.com audience is media-savvy: AOL.com users simultaneously watch television and use the web significantly more than the average internet user.
- Our audience is engaged in finding the best content on the web throughout the day, visiting the site an average of 2.6 times each day.1
Sources: AOL Internal data 1 comScore Media Metrix, January 2011