VIEQUES, PR – Taboola, the New York/Tel Aviv-based video recommendation engine used by several top news publishers including Bloomberg, CNN and the New York Times to drive video clip consumption, has entered into an agreement with live video news portal Livestation to drive recommendations of live news video on the Web, says Adam Singolda, CEO of Taboola in this interview with Beet.TV

As demand for display advertising rates remains soft, rates for pre-roll video ads are up by 18 percent.  Despite the rise in rates, publishers are finding it difficult to provide enough inventory to meet the surging demand, says Michael Lombardi, director of business development for Taboola.

Taboola, the New York/Tel Aviv-based video discovery and distribution company, has expanded its customer base from newspapers and wire services to some big magazine publishers including Rodale Press, Bonnier and the trade publication The Hollywood Reporter, says Michael Lombardi, Senior Director of Business Development, in this video interview with Beet.TV

Video discovery startup Taboola has been growing fast, adding top publishing partners like BusinessWeek and The Washington Post, as well as expanding into the live streaming video vertical. Those new partners have helped drive growth for Taboola, which now reaches more than 100 million uniques a month.

Video recommendations provider Taboola is offering a new product to its customers that will allow them to boost viewership with paid placement in its recommended video widgets. The company has also found some success internationally, as it is being used for recommendations on some highly ranked sites in Brazil, Israel, Mexico and Poland.

MONACO  — The emerging opportunities around video recommendation, syndication, advertising, and the  new platforms for distribution, were among the topics discussed at the Monaco Media Forum on November 10 by this outstanding group of industry leaders.

I had the privilege of moderating this session with Ran Harnevo, SVP for video at AOL; Jason Krebs, Chief Media Officer of Tremor Video; Chase Norlin, CEO of Alphabird; Rhett Ryder, COO, The Filter; and Adam Singolda, CEO Taboola.

Taboola’s video recommendation widget is now placed on pages of content publisher web sites reaching over 64 million U.S. unique users per month, according to Quantcast data. Adam Singolda, Taboola’s CEO explained that the 64 million amount means Taboola’s exposure is ahead of the uniques at popular sites like Bing, Pandora and CNET, and just behind Twitter, Wikipedia and Amazon, again, according to Quantcast data (see chart below).

Gannett, the nation’s largest newspaper group,  is getting $40-50 per thousand video views on several of its smaller market newspapers says Kate Walters, SVP for Video at Gannet Digital.

Walters says that the publisher is solving the issue of creating pre-roll advertising for small businesses by working with vendors including Pointroll, Jivox, and AdoTube.

Also in this segment is Ira Silberstein, SVP of Tabloola and Blaise Zerega, CEO of Fora.tv