RT Traffic and Demographic Statistics by Quantcast

 

RT Network

2 Sites | 98%  US People from Sites | 4%  US People from Syndicators

Monthly 1.4MUS 2.7MGlobal
  •  

  • Quantified

    Directly Measured Data

  • 1,200

    US network rank

This destination reaches over 2.7 million monthly people, of which 1.3 million (51%) are in the U.S.

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Related Links

Countries

Updated Apr 2012• Next: May 2012

Data Source: Global Monthly

Country Uniques (Cookies) Uniques % Uniques Index Impressions % Impressions Index
United States 1,657,823 52.17 109 41.62 78
United Kingdom 265,216 8.35 170 10.98 233
Canada 212,206 6.68 202 9.09 224
Russian Federation 87,520 2.75 224 3.44 512
Australia 69,798 2.20 149 2.73 149
Germany 67,779 2.13 90 2.35 140
Sweden 61,278 1.93 334 1.80 221
Netherlands 43,660 1.37 152 1.56 210
India 37,445 1.18 54 1.11 89
France 32,576 1.03 42 1.11 64
Poland 23,069 0.73 108 0.67 127
Spain 22,707 0.71 45 0.66 49
Ireland 20,439 0.64 267 0.82 305
Italy 18,761 0.59 37 0.72 49
Finland 18,334 0.58 218 0.70 265
New Zealand 17,926 0.56 248 0.80 302

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People from Sites & Syndicators

These percentages usually sum greater than 100% due to overlap in site and syndicated audiences.

Reading Demographic Graphs

1. Index

This compares audience composition of the site to the entire Internet population. The higher the index number, the more concentrated a site is in a particular demographic.

As an example, if a site indexes 100 for age 18-24, that means a given visitor to it is as likely to be 18-24 as any internet user chosen at random. An index of 200 means the visitor is twice as likely to be 18-24, 50 means half as likely, and so on.

2. Segments are represented with icons. Segments include gender, age, household, income, education and household.

3. Very High Indexes (over 200) are denoted with a plus symbol.

4. Internet Average is represented by the dotted vertical line.


Reading Demographic Graphs

This compares audience composition of the site to the entire Internet population. The higher the index number, the more concentrated a site is in a particular demographic.

As an example, if a site indexes 100 for age 18-24, that means a given visitor to it is as likely to be 18-24 as any internet user chosen at random. An index of 200 means the visitor is twice as likely to be 18-24, 50 means half as likely, and so on.

1. Segment refers to the demographic composition attribute.

2. Very High Indexes (over 200) are denoted with a plus symbol.

3. Internet Average is represented by the dotted vertical line.

4. Expand the data to see the numbers which make up the index calculation.

The expanded view shows the percentage composition, the Internet average and the multiple.

1. A Colored Bar indicates that a segment exceeds the Internet average, whereas a gray bar indicates the segment is below the Internet average. Internet average is represented by the dotted vertical line.

2. A Multiple is the percentage of the segment on this site divided by the average of the same segment on the entire Internet.

Example:
80% female segment on site ÷ 32% female internet average = 2.5x

This chart breaks down the site's audience for a demographic. All the segments collectively equal 100%.

As an example, if a site indexes 100 for age 18-24, that means a given visitor to it is as likely to be 18-24 as any internet user chosen at random. An index of 200 means the visitor is twice as likely to be 18-24, 50 means half as likely, and so on.

1. The Top-Indexing Segment is shown in color.