A weekly compendium of interesting items from the world of media, marketing and advertising.


eMarketer, March 20, 2012
As consumer and target audiences digest information faster and more frequently, marketers are increasingly looking for ways to gauge their responses and feedback just as quickly. Traditionally, marketers lacked the capability to do so, and were forced to analyze outcomes post-campaign. But as companies move toward standardization around metrics, marketers can optimize campaigns online in real time. Read the eMarketer article

Read More > Alex and Patrice complete and enter their winning cyber submission into the 2011 Cannes Young Lions competition.

Read More > Meet Sandy Borne, VP, Corporate Marketing at BMO's Financial Group. Sandy is responsible for providing enterprise wide leadership and strategic direction in the development and implementation of all advertising, merchandising, sponsorships and events for BMO Financial Group. This includes corporate, wealth management and personal and commercial banking.

Read More > Your brand may have set up shop on Facebook, YouTube, and Pinterest, but nothing's quite as critical to your marketing strategy as your good old-fashioned domain name.

Read More > Alex and Patrice begin to feel the pressures of competing, with their big idea coming to them at the last minute.

Read More > Read about The Globe's Editor-in-Chief, John Stackhouse's visit and fascinating evening with Russia's newly elected president and current prime minister, Vladimir Putin, which ended with John Stackhouse and president Putin driving through the dark streets of Moscow in Putin's armoured sports car�to play pick-up hockey.

Read More > Over the past year YouTube channels have become the savvy digital strategist's go-to platform for distributing branded videos, commercial spots, and product demos. By creating one, companies can secure yet another means of generating awareness and exposure. But how can they keep their branded channel fresh?

Read More > Nick Parish, the North American editor for Contagious, looks at how auto companies like Ford and athletic giants like Nike are integrating technology with their products and what this means for the companies, and for the consumers.

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