When it comes to affiliate marketing, one of the best tips is to place contextually relevant advertising on your website. Matching ad content to your site’s theme is vital if you want to increase those click-thru rates.
When a visitor comes to your site looking for information on a particular subject, offering them well placed shopping content is a great way to earn from your knowledge. If you’re writing a review on beauty products, for example, displaying product prices or links to relevant shopping content such as mascara or the latest cosmetics gives them a better user experience, as they can click onwards to check the product out further. And for those clicks…Shopzilla rewards you, since our affiliate program pays on a CPC based model.
One good example of well matched ad content is Saxophone Players. As you can see the site is based around the musical instrument, and the dynamic banner along the right hand sidebar contains saxophones and saxophone related products. You can also see how well the owner of this site has integrated Shopzilla’s ads, using our dynamic colour picker tool to customise his banners for the site. Providing the visitor with more information on what they originally came to the site looking for in the first place only is one of the most essential requirements for a successful website in the affiliate marketing industry. And yet it is just common sense!
Furthermore, not just adding shopping content but adding a price comparison element to your site is always a good idea as which visitor doesn’t want to see the cheapest price? The internet is where most people turn to first to compare prices of products - if you can offer them this option they don’t have to look too far! They’ll come back again and again…and again.
We pride ourselves on great shopping content at Shopzilla and to make life easier for our Publishers, the Shopzilla UK Publisher Program is free to join. We have millions of product offers on Shopzilla which is our very own comparison search engine. This means as a Publisher, you get access to great advertising banners to suit your site, whatever the theme. And there’s no joining fee!
Sign up as a Publisher and check out what the portal has to offer you and your website.
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