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Archive for the ‘Publisher International’ Category

Release of Offer Markdown Information for the Catalogue API

Friday, October 1st, 2010

A great extra service has recently been added for our Publishers. We have now added the ability to display offer markdown information within the Catalogue API Product Service.

bizrate-markdown-information

Previously, we offered actual price information tagged as <price> within the <Offer> element. Now we additionally provide the original price and related markdown percentage to allow for display of markdown information for each offer. In the event an offer is not on sale, the response will return a markdown percentage of “0.00″.

Sample XML:

<price integral=”29999“>£299.99</price>

<originalPrice integral=”39999“>£399.99</originalPrice>

<markdownPercent integral=”25.00“</markdownPercent>


The release of these new fields should not impact you unless you have developed a means of auto-generating your XML handling code based on the XML schema document for the Product Service.  If you have done this, you will need to update your schema.

Don’t forget to follow us on Twitter for snappy release notifications!  You will now be able to see an example result set returned with this new value through our Catalogue API Interactive Documentation.  In order to access this documentation, you will need to log in with your Catalogue API Key & Publisher ID.  Once you are in there, view the Product Service Resource section.  At the very bottom of this section, you will see a link “[ + ] show test form”.  This will allow you to test out queries, viewing sample XML.

As always, please do not hesitate to contact us should you have any questions.

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Posted in Banner Ideas, Info on Publisher Program, Publisher International, Publisher Program Updates | 1 Comment »

Happy Bastille Day! Got a French site? Why Not Join Shopzilla’s French Affiliate Program

Wednesday, July 14th, 2010

The 14th July, otherwise known as La Fête Nationale in France, is cause for great celebration in our neighbouring country as it symbolises the end of the Monarchy and the beginning of what is now called the First French Republic. It is a French national holiday so don’t count on being able to pop to the shops as pretty much everywhere closes down for the day. Instead, check out the Champs Elysées where you’ll find parades, fireworks and general flag waving.

Celebrate Bastille Day with Shopzilla's French Publisher Program © rosswebsdale

Celebrate Bastille Day with Shopzilla's French Publisher Program © rosswebsdale

Here at Shopzilla we take pride in the internationality of our company and its presence in European markets.Shopzilla’s UK Publisher Program has been around more than a year now and was followed by the release of our French (and German) affiliate programs not long afterwards.

The EU programs are based on a CPC model and offer website owners the opportunity to add shopping content to their site. Integrating this type of content is great for SEO as well as user experience and enables affiliates to monetise their site at the same time.

All Publishers are welcome to apply - check out our post on Is my website suitable for some guidelines.

The French market is gradually expanding and there’s great opportunity to include French shopping content on your site with Shopzilla’s sister site PrixMoinsCher.com which powers the FR Publisher Program.

Please have a look here if you’d like to sign up for Shopzilla’s French affiliate program “le programme d’affiliation”.

And we musn’t forget…Happy Bastille Day!

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Posted in Publisher International | 1 Comment »

World Cup 2010 Fever

Tuesday, June 8th, 2010

Have you got your shirts on, your flags at the ready and your face painted?

That’s right. In three days the World Cupkicks off once again and it’s anybody’s guess as to who is going to win this international sporting event. France? England? Germany? Or none of the above? Spain may be the favourites this year but are they strong enough to pull it off?

If you’re all ready and waiting for the games to begin on 11th June with South Africa verses Mexico, why not get your website prepared in time? That way, when searches go crazy for football shirts, football boots and generally all that is football related, you can offer your visitors what they’re looking for.

Try out some of our football banners:

sports-banners

These advertising banners come in a range of sizes and you can even dynamically alter the colours, placement IDs and border width/colour so that they really do seamlessly integrate into your website.

The 2010 World Cup promises to be an exciting ride for footballers and supporters alike. Show your support by displaying your football-related banners now!

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Posted in Banner Ideas, Conferences & Upcoming events, Publisher International | 1 Comment »

A4uexpo Conference Lowdown

Thursday, May 20th, 2010

The a4uexpo over the last couple of days has been a great success for Shopzilla, we had many an affiliate and contact drop by as well as having had interesting conversations with agencies, networks and individuals. We also had a prize draw to win a £50 shopping voucher. The lucky winner of our competition was announced in the draw at 3.45pm yesterday as Stephanie Small from neo@ogilvy…congratulations to Stephanie!!

shopzilla-competition-a4uexpo

Shopzilla's prize draw competition

The conference provided some great sessions on many affiliate topics  including SEO strategies, Social Media for affiliates, Performance Marketing,  and the evolution of online monetisation amongst others. There were some great networking opportunites at the three parties, organised at various bars across Munich.

We’re already looking forward to the next a4u event held in October in London. See you there!

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Posted in Conferences & Upcoming events, Publisher International | No Comments »

Europe Day with Shopzilla’s EU Affiliate Programs

Tuesday, May 11th, 2010

Last Sunday was Europe Day, an annual celebration of European unity. What better time to tell you then about our EU affiliate programs through which you can both optimise and monetise your website.

© U-g-g-B-o-y-(-Photograph-World-Sense-)

Shopzilla now has three affiliate programs to offer you here in Europe:

  • Le programme d’affiliation Publisher de Shopzilla - our French affiliate program was introduced in October 2009, and is open to all websites* targeted at francophone visitors that wish to integrate content-related advertising. The application is just as simple as the UK program’s. If you do not speak French but own a website(s) in French, please speak to one of the Publisher Team who will be happy to help you out.
  • Publisher Partnerprogramm - our German program which was also launched at the same time as the French version.  This also offers the same great shopping banners and assets as the other two. Again, for any help in applying please contact our team on publisher [at] shopzilla.com.

It is worth noting that we pay on a CPC based model for all three programs and offer Publishers the chance to seamlessly integrate shopping content. Adding Shopzilla content is a great SEO tool as it builds on your offers and allows Google to index all that extra content.

Have a look for yourself and celebrate being part of Europe by joining today.

*sites will need to be approved before being able to access Shopzilla affiliate content.

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Posted in Publisher International | 3 Comments »

A4Uexpo Munich - Are You Going to This Year’s Long Awaited International Conference?

Monday, March 15th, 2010

Shopzilla has taken the plunge and confirmed our attendance at the A4uexpo Europe held  in Munich on 18th-19th May.

We will be exhibiting both days and attending the various social networking parties, of which the first takes place on the evening of Monday 17th May.

were-attending-a4uexpo

Amsterdam saw the very first a4uexpo last year and this year the beautiful city of Munich will play host to the conference. Hundreds of sponsors across all levels (platinum, gold, silver and bronze), exhibitors and attendees alike are expected with some huge opportunities for networking and information sharing. There will also be a series of talks each day on a variety of subjects within the Affiliate Marketing space such as PPC, SEO and Social Media amongst others, and you’ll have the chance to rub shoulders with some of the greatest names in the field.

If you too are attending, stop by the Shopzilla stand and say hello!

We look forward to seeing you there.

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Posted in Conferences & Upcoming events, Publisher International | 2 Comments »

E-Marketing Conference 2010

Thursday, February 4th, 2010

Last week saw two members of the UK Publisher Team head off to Paris to exhibit at the E-Marketing Conference 2010.

Almost 200 exhibitors and 250 attendees walked the halls of the conference to share best practices, experiences and new developments in Digital Marketing.

Yohan, our French national here on the team and Emma, who helps Yohan look after the French market, mingled with all their fellow affiliates from across the channel, representing Shopzilla in stand number 152.  They got to meet some really interesting people (sampling the delights of Paris at the same time!) and even had the chance to catch up with some of their lovely existing French partners.

Keep an eye on this jet setting duo…they may just happen to be present at other conferences this year (A4u and E-Commerce amongst others) both in the UK and abroad. For dates to put in your diary watch this space.

Emma and Yohan from the Shopzilla UK Publisher Team

Emma and Yohan from the Shopzilla UK Publisher Team

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Posted in Conferences & Upcoming events, Publisher International | No Comments »

Integrated Dynamic Assets With Your Website’s Content

Monday, November 30th, 2009

Hey Publishers,

Sometime it’s also worth reading the blog from our sister affiliate program in the US and see what Publishers are doing on the other side of the pond. There the Shopzilla Publisher Program has been around for more than three years now and has several thousand publishers onboard. One blog post in particular that we’d like to point out is Publisher Spotlight on Tim Flight and GPSReview.net from June  2008.  Tim from the GPS review site (www.gpsreview.net) gave some great tips on content integration which is why we’d also like to share this advice with our UK publishers.

How well does the Shopzilla UK Publisher Program content you select fit with the context of the page?  Is your audience reading about Nike trainers, but your assets display Adidas and Converse sneakers? We get a lot of questions about how to generate more quality clicks and one of the answers is integration. Our UK Publisher Program offers a wide set of product offerings from thousands of different merchants, so take advantage of it by displaying assets that suit the content of the page!

Tim also gave a very detailed tip for WordPress users interested in using Dynamic Assets. While we cannot be held liable for any code you may accidentally break (read our FAQ), Tim’s advice has brought GPSReview much success:

Create the Dynamic Asset using just the letter “a” in the “Search For” field as the keyword. Pick the banner size, set your colors, etc, and then get the HTML code. Look in the HTML code for the following:

/keyword-a/

Replace that with this:

/keyword-<?php echo(urlencode(strtolower(single_post_title(”,FALSE)))); ?>/

That code should take the title of the WordPress post and use it as the keyword for the ad unit.
Keep in mind, this will be optimal only for those publishers using the product name as the blog post title. Hopefully, this will help you save time by making our dynamic assets… well… more dynamic! As always, please contact us with any questions or comments.

Difficulties finding the right product category? Read more about the structure of the Shopzilla inventory.

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Posted in Publisher International, Tips & Tricks | 1 Comment »

Shopzilla’s Publisher launches in DE and FR

Wednesday, October 28th, 2009
Shopzilla's Publisher is expanding further into European markets

Shopzilla's Publisher is expanding further into European markets

The Shopzilla Publisher program has finally expanded across the water and launched in both France and Germany. Widely known in France as one of the top five price comparison websites, Shopzilla.fr saw great interest expressed in its Publisher program at the E-commerce tradeshow in Paris in September. Equally, German reaction to the program proved unequivocal at Munich’s DMexco conference in late September where the program was met with much eagerness.

With the Publisher program growing steadily in the UK after its introduction of dynamic assets to the affiliate world, reception in these two previously Shopzilla-untouched European affiliate markets was very enthusiastic. Of particular interest at both the German and French conferences was the FTP data feed product, which allows publishers the chance to download either partly or wholly Shopzilla’s merchant inventory, adding a slice of the price comparison pie to their websites.

Unique to Shopzilla, the wide range of advertising options enables Shopzilla publishers to choose amongst custom text links, search boxes and top search result display banners, to name but a few, as well as to really customise the content with new integrated tools.

We know many of you out there have several sites geared towards the French and German market in addition to the UK, so please feel free to sign up and get the most from our now 3 tiered program.

To join the FR program, please go to our FR portal.

To join the DE program, please go to our DE portal.

For any questions, please do get in touch by contacting us here. We’ll be happy to help!

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Posted in Info on Publisher Program, Publisher International | 1 Comment »

Shopzilla Publisher Program - we’re expanding!

Thursday, May 7th, 2009
german and french flag plugged in computer

First we take Manhattan, then we take Berlin...and Paris!!

Yes, the struggle for world domination in affiliate marketing world never ends! After conquering the United States and recent launch in UK the time has come to take on continental Europe. And following Shopzilla Europe path, France and Germany will be the first two countries to enjoy the benefits of Shopzilla Publisher Program.

With the preparations to get the show on the road at full speed, we are hoping to get the French and German portals ready in no time. Watch this space for further updates!

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Posted in Info on Publisher Program, Publisher International, Publisher Program Updates | No Comments »

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