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Archive for the ‘Banner Ideas’ Category

British Summertime Begins: Clocks Forwards and Banners Ready

Thursday, March 17th, 2011

I’m sure we all look forward to that moment again when we can put the clocks forward and start enjoying more sunshine and lighter evenings. This means holidays are getting closer, Spring is in the air and summer is fast approaching.

March 27th will officially see Winter off and welcome Spring in when British Summertime kicks off. Get in the holiday frame of mind with spring colours and fashions and stock up on your t-shirts, sunglasses and holiday essentials.

For affiliates, know what to promote before everyone else and keep ahead of the game with our regular dynamic banner ideas.Why not try some of the following searches in the Publisher portal:

Sunglasses –> Clothing & Accessories –> Sunglasses

Holiday –> Health & Beauty Supplies

Suitcase –> Clothing & Accessories –> Luggage


spring-banners

Pancake Day Gets Us All in a Stir!

Sunday, February 27th, 2011

Oooh pancake time again! If you’re like us here at the Shopzilla Europe office, we know you’ll be cooking up some delightful treats for Pancake Day this year! We usually get ours around lunchtime as a scrummy dessert to finish off lunch - not to be missed!

This year Pancake Day falls on 8th March which is next week! Make sure you take advantage of the fact that people like us will be preparing in advance for Shrove Tuesday with new kitchen utensils and equipment. Display your banners early so as to cash in on those affiliate clicks and provide useful content to your visitors as early as possible.

Try out these possibilities in the Publisher portal for some great looking Shrove shopping banners:

Spatula –> Home & Garden –> Kitchen Gadgets & Utensils

Frying pans –> Home & Garden –> Cooking & Baking Equipment

Pancakes –> Home & Garden –> Cooking & Baking Equipment

pancake-day

Here’s to a Glorious Affiliate Marketing Filled 2011

Tuesday, January 4th, 2011
Make 2011 your best affiliate year yet...

Make 2011 your best affiliate year yet...

Firstly, happy new year to you all! We hope you all enjoyed the holidays and are now ready to get back into the swing of things? Shopzilla certainly is and we’re on hand to help out with any questions you may have on the API, FTP Data Feeds, dynamic banners or our affiliate program itself.

Promotions to watch out for in the next few months:

Valentine’s Day - February 14th

Pancake Day - March 8th

Comic Relief - March 18th

Mother’s Day - April 3rd

Easter buys and holiday essentials - April 22nd & 25th

Royal Wedding - April 29th (see our post on sapphire engagement rings!)

Keep an eye out for updates on the Publisher blog and handy hints for content and banners to include on your site. Also, have a look at our affiliate resolutions blog post from 2010 for new-found inspiration this year.

Let us know if you have any questions and as always, good quality content often makes for good quality traffic!

Once again a very happy new year to you all and here’s to a prosperous 2011!

Sapphire’s Are A Girl’s Best Friend

Friday, December 10th, 2010

By now you will have  heard about the engagement between Prince William and Princess Catherine (as she will soon be known), and seen pictures of her gorgeous engagement ring once worn by Princess Diana.

The ring is a beautiful, large sapphire stone surrounded by 14 diamonds which at the time back in 1981 cost £28,000.  More rare than diamonds, sapphires are actually an ethical and eco-friendly (not to mention wallet-friendly) alternative to a diamond engagement ring.

Representing divine favour, they have been a favourite over the years for high priests and kings alike so William seems to be following tradition here and following in the footsteps of his father. Also known to symbolise faithfulness and sincerity, this jewel is the perfect gemstone for an engagement ring.

A couple of our favourite sapphire rings at Shopzilla:

© The Diamon Store White Gold and Sapphire

© The Diamond Store White Gold and Sapphire

© Ernest Jones White Gold Sapphie and Diamond Ring

© Ernest Jones White Gold Sapphie and Diamond Ring

Release of Offer Markdown Information for the Catalogue API

Friday, October 1st, 2010

A great extra service has recently been added for our Publishers. We have now added the ability to display offer markdown information within the Catalogue API Product Service.

bizrate-markdown-information

Previously, we offered actual price information tagged as <price> within the <Offer> element. Now we additionally provide the original price and related markdown percentage to allow for display of markdown information for each offer. In the event an offer is not on sale, the response will return a markdown percentage of “0.00″.

Sample XML:

<price integral=”29999>£299.99</price>

<originalPrice integral=”39999>£399.99</originalPrice>

<markdownPercent integral=”25.00</markdownPercent>


The release of these new fields should not impact you unless you have developed a means of auto-generating your XML handling code based on the XML schema document for the Product Service.  If you have done this, you will need to update your schema.

Don’t forget to follow us on Twitter for snappy release notifications!  You will now be able to see an example result set returned with this new value through our Catalogue API Interactive Documentation.  In order to access this documentation, you will need to log in with your Catalogue API Key & Publisher ID.  Once you are in there, view the Product Service Resource section.  At the very bottom of this section, you will see a link “[ + ] show test form”.  This will allow you to test out queries, viewing sample XML.

As always, please do not hesitate to contact us should you have any questions.

Go Golfing in the British Open with Bizrate’s Banners

Tuesday, July 13th, 2010

The British Open is back so the golfing world is going crazy. This week starting from 11th July- Saturday 18th we will see players from around the world competing to win the Claret Jug, the most coveted trophy in the golfing game.

Use this opportunity to get golf and sports banners integrated into your website.

Try out our Dynamic 4 pods (300×250) advertising banner:

golf-clubs

Or our Dynamic Quarter Page (450×450):


golf-equipment

We have a range of ad sizes to suit all websites and our ads are even customisable which means you get to personnalise them for your site!

If you need any help in finding golfing banners, please contact the Publisher Team.

World Cup 2010 Fever

Tuesday, June 8th, 2010

Have you got your shirts on, your flags at the ready and your face painted?

That’s right. In three days the World Cupkicks off once again and it’s anybody’s guess as to who is going to win this international sporting event. France? England? Germany? Or none of the above? Spain may be the favourites this year but are they strong enough to pull it off?

If you’re all ready and waiting for the games to begin on 11th June with South Africa verses Mexico, why not get your website prepared in time? That way, when searches go crazy for football shirts, football boots and generally all that is football related, you can offer your visitors what they’re looking for.

Try out some of our football banners:

sports-banners

These advertising banners come in a range of sizes and you can even dynamically alter the colours, placement IDs and border width/colour so that they really do seamlessly integrate into your website.

The 2010 World Cup promises to be an exciting ride for footballers and supporters alike. Show your support by displaying your football-related banners now!

Online Growth in Garden Furniture and Accessories

Thursday, April 22nd, 2010

Summer is slowly but surely making its way here and predictions from the Met Office, promising the hottest weather in decades, have paved the way for online spending to tip the scales at £4.5 million. This is a 15% increase on last year’s spending and could reach new heights in the coming weeks, as we head into the Summer months.

Garden furniture and clothing in particular have seen a huge jump in sales so far in the last two quarters, perhaps due to those with green fingers who want to make the most of the fine weather and get their gardens looking rosy in time to enjoy some sun.

Gardening tools

For all Gardening related products from Garden tools and appliances to furniture, plants and shrubs, check out the Home & Garden section on Bizrate. For those wishing to integrate Gardening shopping banners take a look at our Publisher portal.

Why not try our new animated banners? Sign in to your Publisher account and choose:

Get Content –> Stock Assets –> Home & Garden.

Mother’s Day Gift Ideas

Wednesday, March 3rd, 2010

Christmas has been and gone, Valentine’s Day and Pancake Day have been and gone..and now comes the turn of Mother’s Day. To get the most out of this special occasion, think about implementing a BizRate Mother’s Day wishlist on your website to help those readers who may be stuck for ideas. Include product links and reviews to provide advice and options which your visitors can then choose from.

mothers-day-gift-ideas

If you’ve never displayed advertising banners before, now is the time to get familiar with them. Especially after the usual annual slump in January/ February just after Christmas, Spring is the best time to get back on the online marketing bandwagon when sales pick up again.

For Mother’s Day banner ideas, try out the following in the Shopzilla UK Publisher portal.

Her –> Health and Beauty Supplies–> Perfume and Cologne

Women–> Gifts, Flowers and Food

Gifts, Flowers and Food–> Flowers and Plants

Any problems finding what you want, please let us know.

Otherwise, if you have other good suggestions, don’t hesitate to share it with us!

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