At the 2011 3D Entertainment Summit, part of CE Week in New York, Vice President of Marketing for LG Mobile Phones, Tim O’Brien, delivered remarks on technology’s important role in the evolution of entertainment. Illustrating how 3D enabled mobile devices will be the next step in the natural evolution of entertainment, O’Brien declared that user-generated content will fuel the overall 3D experience. O’Brien added that with the launch of LG THRILL 4G; all consumers will have access to this next-generation technology, breaking former accessibility, technology and content barriers.