Marketing Forecast from Ad-ology

Mobile phone games continue to grow as a market force. Just recently, Rovio, publisher of the wildly popular game, Angry Birds, announced a new round of venture funding in the amount of $42 million.  And the firm’s executives reported that over 75 million versions of the game have been downloaded when both paid and ad-supportedRead the Rest…

Moviegoers are finally getting adjusted to sitting through advertisements before the show begins. Now advertisers are rolling out something new – interactive ad campaigns. This new format has the potential to boost ad recall on the part of moviegoers, especially because of the fun factor.

Ad-ology Research recently updated their Industry Marketing Insights report for Motion Picture/Video Production Studios. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

Consumers have successfully navigated to the online world for discovering and purchasing recorded music. But they are strongly attached to the concept of owning versus renting music. Music marketers must keep this consumer attitude in mind as they promote their offerings.

Ad-ology Research recently updated their Industry Marketing Insights report for Book Publishers. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

As the lines between entertainment and communication converge, more consumers are seeing some wisdom in buying multiple services from a single provider. Consumers are growing increasingly accustomed to purchasing a variety of service packages from providers, such as landline and mobile phone service. Key industry players, sensing opportunity, are rolling out quadruple play packages and will be spending big marketing dollars to attract consumers.