Marketing Forecast from Ad-ology

Ad-ology Research recently updated their Industry Marketing Insights report for Home Health Care Businesses. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

Earlier this month, I highlighted Marin’s State of Mobile Search Advertising report which predicted that 24% of paid search clicks on Google will come from mobile devices by year end. But Google’s not the only game in town. A new study shows that more marketers may be turning to Yahoo!/Bing for their search needs this year.

Google+ launched with much fanfare last year. Since June 2011, over 90 million users have registered with the site. And, a significant number of brands are establishing themselves at Google+ as well.

There’s no question that mobile has been the most buzzed about sector in the advertising market this year. Global spending is expected grow from $1.3 billion this year to $13.5 billion by 2015. Most of the mobile search and display market is controlled by Google, but smaller firms are showing some muscle as evidenced by Millennial Media’s successful IPO earlier this month.

B2B marketers are struggling to stay current with the changes in marketing strategy and technology. In particular, some BtoB marketers continue to employ tactics which are no longer providing big returns. These are the findings from the Crain’s BtoB Magazine and Bizo survey that was published last month.

Like most surveys being carried out this year, the results of DataXu’s efforts show that a huge majority of advertisers are shifting more of the marketing budget from traditional to digital. This shift is taking place for 2 reasons. Marketers can reach consumers more efficiently through digital formats and businesses believe that digitization, the move to big data, will help them improve marketing effectiveness.