Marketing Forecast from Ad-ology

Ad-ology Research recently updated their Industry Marketing Insights report for Home Health Care Businesses. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

Everybody likes a bargain. Much has been made of the daily deal phenomenon as the best way to deliver bargains but consumers are also shopping around for traditional coupons. The 2012 Coupon Facts Report, from NCH Marketing Services, shows the latest trends in the coupon industry on the part of consumers and marketers.

Consumers are so good at tuning out advertising that marketers are seeking new ways to make their mark. For some companies, making a play on consumer fear is the way to go. But researchers are now saying disgust works even better.

Financial services firms know they have a problem. Many consumers blame these enterprises for leading the country into the Great Recession. As a result, financial services operators intend to embark on reputation improvement campaigns this year.

Ad-ology Research recently updated their Industry Marketing Insights report for Hog Farmers. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

Consumers turned to public transportation in a big way during the recent recession. The slow return to normal employment levels and the high prices for gas have been factors in keeping readership high. Public transportation agencies are rolling out new marketing tools to keep riders on board as the economy recovers.