The company's plan to make the car more masculine seems to be resonating with guys, who made up nearly half of buyers in December.
In a nearly three-minute video rant, creative icon Lee Clow shares his thoughts on agency compensation and the value agencies provide by building brands.
The DVD of David Fincher's adaption of "The Girl With the Dragon Tattoo" bears no images or fancy typography.
GSN is branching out into reality TV with series about auctions and pawn shops. But the network isn't calling its new fare "reality."
Kraft Foods today announced the new name for its global snack-company spin-off : Mondelez International. Yes, you read that right.
Swaylo requires users to opt in to share information about themselves and their friends and is pitching its services to brands to provide anonymized reporting about their fans.
As tempting as it might be, agencies should pause and reflect for several reasons before becoming tech vendors.
AOL was once a power in ad technology, but was overtaken by Google and a host of startups as it focused on transforming itself into an ad-supported media company.
Two Bing marketing execs, Eric Hadley and Sean Carver, have been fired for misusing company funds, according to Microsoft.
Facebook tabs provided a false sense of progress that marketers were "going social." In fact, tabs are basically just old website marketing elements grafted onto the social web.
Apple had a "record" weekend with the new iPad's debut, CEO Tim Cook said Monday. About 55 million iPads have sold since the launch in 2010.
A common frustration for advertisers interested in campaigns that span TV and web is the lack of a unified system to measure reach, effectiveness and overlap, but Nielsen today announced a product that it says is a step in the right direction.
In an age of the check-in and snazzy, location-based technology, the latest in mobile apps for stores harkens back to the bedrock of retail: service.
In the -- let's face it -- often catty agency business, there's an unofficial divide between those that get the buzz and shelf after shelf of hardware, and those that do unsexy but solidly proficient work appreciated by their clients. One agency that's often relegated to the latter category, McGarryBowen, is these days getting the attention of som...
David Droga might be the only man on Madison Avenue who loathes "Mad Men." That's not a knock on the writing, the parade of account men in fedoras and three-piece suits or even its misogynistic themes. What the founder of Droga5 can't stand is that the show celebrates the ad business of 50 years ago instead of the ad business of today. ...
Just two years ago BBDO was preparing to shutter its Detroit outpost, a closure that would affect nearly 500 employees. The move, prompted by the breakup with then-ailing automaker Chrysler, was a tough pill to swallow. It signaled the end of a longstanding client relationship and a key U.S. office. It didn't help morale, either. An...
Guarding a well-worn conference table in Razorfish's New York office is a tank filled with exotic fish -- at least two of which have been with the agency almost from the beginning. Their original owner, founder Jeff Dachis, is long gone, and Razorfish is a veritable Frankenstein of digital shops, disciplines and technologies. But after multi...
It's not every day that an agency's work gets the attention of both the Vatican and the White House. But it happened to 72andSunny in November, when client Benetton unveiled its arresting "Unhate" campaign featuring images of world leaders known for their tense relationships smooching passionately. Among them was Pope Benedict kissing a ...
Latinos' fondness for soccer isn't exactly a new insight, but U.S. Hispanic agency Alma took that knowledge one step further to develop a novel project for client State Farm. Alma's "Play Now, Illuminate Later" initiative uses the beloved sport to bring electricity to Latin American communities that need it. It all begins with an online ga...
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