With an iconic brand and products that lead Canada's media sector in delivering top quality editorial content, national circulation and an engaged readership base, we provide unique, compelling and integrated advertising environments for you to position your brand in the most effective ways.

The Globe and Mail brand encompasses:

• Canada’s leading National Newspaper;

• A significant stable of high quality magazines, led by Canada’s most-read business magazine -- Report on Business magazine, and;

• Canada’s number one online newspaper destination, delivering the latest national and international news, business, sports, auto and lifestyle content.

We are a news brand that takes its responsibilities very seriously.

We are gratified that both readers and advertisers assign our products premier credibility in the Canadian media marketplace. We are creating a news organization for the 21st Century –- an organization whose hallmark is, and will continue to be, trusted and authoritative content, and products that are relevant and engaging for Canada’s most educated, affluent and influential consumers.

We intend to continually earn and deepen the loyalty that our customers show us. That’s why we are investing -– in the content, the technology and the people who are tasked with enhancing and increasing the advertising opportunities across all our brand’s media platforms.

This website is designed to help you learn how we can deliver significant impact for your brand.



We understand that each day, advertisers are faced with a plethora of decisions affecting the allocation of their advertising dollar. And, we fully realize that advertising decisions are made based on the unique set of needs of each brand. Since advertising is as much an art as a science, we spend a great deal of our time quantifying our reach, our audience and our products’ advertising effectiveness.

Ask any senior media expert about The Globe and Mail and they will describe what sets us apart – a brand benefits far more from advertising within our products than the numbers may initially suggest.

We call this our brand halo and the positive impact it offers your brand is based on a number of factors:

• Credibility: Associating your brand with our brand borrows some of the credibility that our reporters, editors, columnists and photographers have established. The Globe maintains its position as the news organization with the most National Newspaper Awards since the awards were founded in 1949, with a total of 118.

• Quality Audience: The Globe and Mail’s audience is made up of Canada’s thought- leaders and taste-makers – the people whose opinions influence others. Your brand’s message is reinforced by real life opinion-makers who buy into your brand as a result of the relationship you develop with them through your association with us.

• Quality Advertisers: Your brand is associated with the brands that advertise in our products. In a sense, your brand acquires status from the company that it keeps within our pages – in print and online.

• Word-of-Mouth: Just as a week does not go by without hearing someone say “I read in The Globe today…,” our readers are more likely to express their opinion on your products. Leaders are read to share their opinions. You acquire a large word-of-mouth sales force each time you advertise with us.

• Disposable Income: The Globe and Mail’s audience encompasses Canada’s wealthiest and highest income families. They have large disposable incomes, and, while they are great savers and investors, they are ready to spend on the things they need and desire. Your brand’s ads help to fuel their aspirations, while your offerings reach an audience who has the income to put them in a ready-to-buy position.

• Engagement: There isn’t any question that our readers are engaged with our products. Their loyalty is unwavering. Since they are also among Canada’s best educated and media-savvy consumers, your ads reap the benefits of their attention.

The Globe and Mail works hard to consistently support your business. We are convinced that the key to maximizing the impact that advertising in the Globe offers, is in the development of strong, collaborative relationships. To do so we need be part of your team.

We are committed to helping your brand realize the potential benefits that advertising with our brand has to offer, and we have organized and trained our client representatives to be more consultative than sales oriented. The dedicated teams within our Advertising department will support you with specialized expertise and experience in all areas of marketing communications.

For complete information about our print and digital products, explore GlobeLink, beginning with clicking the links below:

The Globe and Mail newspaper

Globe and Mail magazines

The Globe and Mail Digital Network

Alternatively, please get in touch and let’s start a conversation about how we can deliver impact for your brand today!