EA Sports is promoting its latest Tiger Woods golf game with the help of Shaquille O’Neal. The former star of Electronic Arts’ Shaq Fu game for Sega Genesis and Super Nintendo is now using his kung fun skills against Tiger. Check out the viral video below.

EA SPORTS and ESPN are once again allowing fans to cast the vote for the next Madden cover athlete. The Madden NFL Cover Vote campaign for Madden NFL 13 has officially kicked off. Last year, nearly 13 million votes were cast through ESPNSportsNation.com and ESPN mobile in both companies’ most successful cross-platform activation. Tenth-seeded Cleveland Browns running back, Peyton Hillis, trucked through the six week competition all the way to the ultimate end zone – the Madden NFL 12 cover. EA teased this news at the Madden Bowl in Indianapolis during Super Bowl week. Check out the exclusive video below with former Madden Bowl champ Maurice Jones-Drew, who’s in the running for the cover this year.

Johnathan 'Fatal1ty' Wendel and Fatal1ty Brand Partner, Creative Labs, announced today that they have joined forces to produce a series of online gaming tournaments that will be streamed live.  League of Legends, as one of Fatal1ty's must-play games, was chosen to kick off these multi-title, multi-platform video game tournaments. The inaugural event will run from March 9, through March 18, 2012.  

NBA All-Star Steve Nash of the Phoenix Suns was asked a lot of trade deadline questions in Orlando. But one thing he enjoyed talking about was his videogame habits. There’s a reason Nash worked with EA Sports on the commercial for FIFA Soccer 12. He only plays FIFA when he’s gaming. Nash talks videogames in this exclusive video interview from Orlando.

Miami Heat 2012 NBA All-Star LeBron James has been having a career year during the strike-shortened season. With 66 games crammed into a short schedule, James hasn’t been able to play Call of Duty: Modern Warfare 3 as much as he’d like. The King talks videogames in this exclusive interview from Orlando.

EA Sports was at NBA All-Star 2012 in Orlando, which took place in the backyard of EA Tiburon – the new home to NBA Live 2013. Portland Trailblazers All-Star LaMarcus Aldridge would love to grace the cover of NBA Live 2013, which hits Xbox 360 and PlayStation 3 this fall. Aldridge promises to play EA’s new basketball game every day if he can be the cover athlete. Check out the exclusive video interview below.

While Kobe Bryant got most of the attention in Orlando, his Lakers teammate and NBA All-Star Andrew Bynum was also in town for the festivities. Bynum spends most of his free time playing EA Sports FIFA Soccer 12, rather than the 2K Sports basketball game NBA 2K12. The big man talks about his gaming in this exclusive video interview below.