While Drew Brees and the Super Bowl Champion New Orleans Saints were at the White House, EA Sports celebrated the launch of the 22nd edition Madden with a Mardi Gras-themed event in New Orleans, entitled Madden Gras. As part of the event, EA SPORTS Orlando-based Tiburon studio, which develops the game, will make a $100,000 donation to the National Wildlife Federation to assist in the Gulf Coast oil spill relief and wetlands restoration efforts. Former USC wide receiver and current Tennessee Titan Damian Williams talks about Madden NFL 11 in this exclusive interview.

EA Mobile is bringing the fan-favorite Madden NFL videogame franchise out on the latest digital devices and platforms reaching new consumers.  For the first time, consumers can now play Madden NFL 11 on iPad. Madden NFL 11 for iPad, iPod touch and feature phone versions are launching alongside the franchise console offerings today. A version for Android phones will be available later in the year. Gerald McCoy of the Tampa Bay Buccaneers talks about the latest Madden game in this exclusive interview.

Electronic Arts announced that all new copies of NBA ELITE 11 will include a one-time download code that will enable users to access three modes of NBA JAM – Play Now, Classic Campaign and Online. Already set to revolutionize the way basketball simulation games are played with new Hands-On Control, the inclusion of the NBA JAM modes will add a bonus to NBA ELITE 11, which ships for Xbox 360 and PlayStation 3 on October 5, 2010. Brandon Jennings of the Milwaukee Bucks talks about the new EA Sports game in this exclusive interview.

MTV’s Rob Dyrdek’s Fantasy Factory star and entrepreneur Rob Dyrdek was at this year’s Comic Con Convention in San Diego to promote the new action-oriented, Rob Dyrdek’s Wild Grinders figures created by the skateboarding icon.  Dyrdek took a break from signing autographs at the Mattel booth to talk about skateboarding and videogames in this exclusive interview.

Anaheim, CA -- The All-Star third baseman for the Tampa Rays has had a solid season this year, earning a spot in the 2010 MLB All-Star Game in Anaheim. The cover athlete for 2K Sports Major League Baseball 2K10 and 2009 American League Gold Glove and Silver Slugger Award recipient was at the Anaheim Convention Center to greet fans and check out the 2K Sports booth.

Ubisoft is bringing Racquet Sports, the Nintendo Wii multisport game that includes tennis, ping-pong, badminton, squash and beach tennis, to the PlayStation 3 system with PlayStation Move support this fall in North America. Racquet Sports delivers an engaging and interactive experience for experts and newcomers. Aimed at the casual gamer, Racquet Sports offers unprecedented realism and pinpoint gameplay mechanics, bringing every serve, swing and backhand to life while replicating the sporting experience in the comfort of the living room.

With the 2010 FIFA World Cup winding down in South Africa, EA SPORTS unveiled a new feature called Creation Center that will provide soccer fans with the tools to customize content in FIFA Soccer 11 on Xbox 360 and PlayStation 3 in new ways. Craft your own player and create the team of your dreams using a web-based application at www.easportsfootball.com. Create a player by choosing his appearance, accessories and attributes and then create an original team with a distinctive crest and kits, complete with home stadium.