This blog was created to publish articles relating to direct response online marketing, search engine optimization and online branding. We are happy to share our tools, tips and suggestions to educate the online business community to help make better and more informed choices.
Category: Marketing
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- Added on Mar 11th, 2008
- Average Rating: 0
- Posts Past 30 Days: 8
- Total Posts: 247
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How the New Google Reader Can Benefit Your Online Marketing
Google has been busy updating a host of different applications from Gmail to Google+, and now the update for Google Reader. The new Google Reader offers an interface overhaul that is a lot more intuitive, and also offers the ability to share on Google+. This updated version helps Google further integrate with the social media community and promote the use of Google+. There are also some additional benefits that can help your online marketing efforts to either streamline or expand your social media impact. read more
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Job Search: Facebook vs. LinkedIn
Job searches are now mostly done online and rarely do people apply in person anymore. Major job search websites such as monster.com or careerbuilder.com have less impact as social media has transitioned into becoming the front runner for online recruiting. Recruiters are now heavily relying on social media platforms such as LinkedIn and Facebook to locate qualified candidates based on their skills and connections. Since about half of the US population is active in social media, it makes sense that they would be used not only for personal uses, but also for professional ones as well. read more
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Web Success Team's 16 Online Marketing Recommendations
The Web Success Team follows a wide variety of online marketing experts so we thought that we would create an annual summary of those that we like the best or highly recommend. Every category from SEO to content curation and social media all have an expert or platform that can help you stay organized or teach you about cutting-edge, innovative techniques. With so many talented people and platforms to choose from it was a difficult decision, but below is the short list of 16 industry professionals that we follow and why. read more
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5 Criminal SEO Uses That Can Murder Site Visibility and User Experience
We all want our websites to be ranked higher on Google and be more visible -- but we have to balance out how much effort to put into SEO without destroying the user experience. SEO is imperative for your website to get searched on the major search engines but its overuse can also hurt your website. The search engines will select the most relevant websites offered to users through keyword searches. SEO's purpose is, in part, determining how to tweak a site so it is not only recognized by the search engine spiders but rewarded with a first page view. read more
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Using QR Codes for Mobile Marketing
Have you ever noticed one of those one by one inch squares next to an advertisement that looks like a bar code? If have, then you would know that these bar codes are actually called Quick Response codes and you can scan them with your smart phone. They are now the latest craze in the mobile marketing world. The basic premise of a QR code is to be able to instantly download information onto your smart phone about any given topic such as a link to a company website or a coupon. They are displayed anywhere from print advertisements, television commercials, social media links, and websites. QR codes have become an integral tool for any marketing strategy and they have made mobile marketing and advertising more accessible than ever read more
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Targeted Blog Content to Generate Leads
If you publish blogs that are irrelevant to your field or don't include critical keywords, you could be wasting your time. On the other hand, if you do include keywords that will show up on search engines, not only will you increase visibility to your site, but also attract potential new clients. In addition, this article will help you focus in on and target customers through creative content creation and effective blog management. read more
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10 Creative Content Ideas for Social Media Marketing
Everyone gets writer's block from time to time. In the blogging world, it's easy to get stuck if you run out of ideas about what topics to write about. If writing more blog articles means more business, then you probably don't want to get stuck very often. One way to avoid this is make a checklist of content creation ideas that can help your online marketing program. read more
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Page Not Found? Error Message? No Problem!
No one wants to lose sales or lead opportunities once a prospective customer lands on your website. If you have broken links or error pages, visitors may downgrade your website and leave. Your site may also need a search engine optimization (SEO) overhaul. When viewers see a 404 error page, this is your opportunity to turn a negative into a positive. read more
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How Much Klout Do You Have?
If your business heavily relies on social media, then it's important to make sure that the time you're spending promoting your business is paying off. As social media continues to play an integral role for any online marketing campaign, it's becoming increasingly important to track the performance of your online marketing efforts. Using the application called "Klout," you can measure all your social networking activities by how much engagement they generate. It will help you to measure how successful your brand is and, the higher your score, the more "klout" you will have. read more
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Call to Re-Action: How to Engage Your Audience on a Deeper Level
A call-to-action is a common online marketing tactic used by marketing experts to urge people to engage with a product or service. Social media marketing advertisements that don't display a call-to-action are often considered incomplete and ineffective because you aren't asking customers to connect with you. While this passive approach has been effective in the past, what is even more effective is something called a "call-to-reaction." It allows you to engage your audience on a deeper level, and gives them an incentive to connect with you immediately. read more
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