TALES FROM THE MARKETING FRONTLINE - news, views, comments, soapbox observations and general raves 'n' rants on all things public relations, new (and traditional) media, marketing and communications
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I love this passage of thought-provoking PR prose by blogger Todd Defren, of PR Squared. In fact, scoot over to the post proper and see what else Todd has to say about why social media is the future of public... read more
One of the most pressing needs for companies today is not so much getting customers to shell out their hard-earned for products or services, it's to get people to care enough so they'll take notice of you, recommend your brand... read more
As companies, organisations and individuals look at the multiple social networking platforms that are out there, the inevitable question becomes: Which social network should I use, and for what purpose? It's a valid question for those wanting to maximise their... read more
Every now and then (actually, quite often these days) someone embarks on a very cool project that strikes a chord with people and makes its mark globally, thanks to the power of the internet and social media. When it happens,... read more
I've just returned home to Melbourne after spending the week in Bangkok where I had the privilege of speaking at a financial services conference (not to mention meeting a lot of nice and very interesting people). What did I learn... read more