Blog Catalog

Is It Fair For SEO To Be Tied Directly to Website Sales?

Every now and then we have customers who want to cancel their service because the SEO effort has not generated an ROI in terms of sales through the website. While this is certainly reasonable to assume, it's almost an unfair proposition given the amount of external factors unrelated to SEO that can drive a "sale" on a website.

Consider that the first and foremost goal of search engine optimization is to raise the visibility of the website in the search engines, by increasing the organic rankings for a variety of keywords related to the business.

So the basic equation then, is that SEO leads to higher rankings, higher rankings lead to an increase in traffic, and the increase in traf

Updated: February 3rd, 2012 at 04:54 am  |  Posted: January 23rd, 2012 at 03:13 pm
Related Posts: search engine optimization marketing funnel seo efforts first click attribution

A Message from Pear about SOPA and PIPA

If you're online today, you've heard about SOPA and PIPA. Today there is no Wikipedia, Fark, or Reddit, as these sites work to raise awareness of these two terribly written pieces of legislation. We are not going to delve into the technicalities, since that has been done quite effectively elsewhere (like on the EFF, Reddit's Blog, or a great infographic, courtesy of Google).

Rather, I would like to briefly discuss just a little bit about how Pear started, how we grew to become the company that we are today, and how that likely would not have been possible had these bills been voted into law. This is personal to us; Pear is made up of people active on Twitter, Facebook, Google+, Reddit, and a myriad of other sites. Our wh

Updated: January 21st, 2012 at 10:44 pm  |  Posted: January 18th, 2012 at 11:59 am
Related Posts: sopa pipa

2011 Wrapup: A Year in Numbers

Wow, 2011 flew by, right? We put together this quick chart to summarize how the year ended, and the hard work everyone's been doing to help increase search engine visibility for our customers.

2011 Wrapup: A Year in Numbers is a post from Pear Analytics, an SEO tools and software company.

Updated: January 9th, 2012 at 07:24 am  |  Posted: January 4th, 2012 at 07:54 pm
Related Posts: other cool stuff

Why You Should Avoid Local.com's SEO Services

Many of the local directory websites are now selling "SEO" services to their customers, but they employ questionable tactics. After submitting a free local listing to Local.com to help bolster our customer's local search results by adding more citations for his website, their sales staff bombarded our customer (David Magill of Ultimate Construction who does things like bobcat services) with phone call after phone call, "guaranteeing" placement in the search results. I wondered what "guarantees" they were making, and asked David to just have them call us next time.

Note: I don't really worry about other SEO companies calling my customers - especially ones like these. We've

Updated: December 27th, 2011 at 06:54 am  |  Posted: December 14th, 2011 at 11:43 pm
Related Posts: search engine optimization local.com exact match domains

The $10,000 Giveaway for a Rockstar Salesperson

In the past 6 months, Pear has nearly tripled revenue without any formal sales or marketing. We made buying Internet marketing services easy and affordable by bundling them together - much like how your cable company will bundle cable, phone and Internet. Nice, right? So we found marketers don't really want to buy organic search, paid search and conversion optimization in 3 different places either.

Well, we think it's a homerun, and we're looking for a rockstar salesperson to help prime the pump even more. We're looking for someone to create operational chaos. It's a ground-level opportunity with a huge upside. We've also moved into this kick-ass office, so who wouldn't want

Updated: November 29th, 2011 at 03:21 am  |  Posted: November 18th, 2011 at 06:26 pm
Related Posts: other cool stuff