Blog Catalog

FWD

Contagion via Max

To promote Steven Soderbergh's latest film, Contagion, microbiolgists and immunologists created a bacteria messageboard in an abandoned storefront window. On 28 August, two large petri dishes were inoculated with live bacteria including penicillin, mould and pigmented bacteria, and almost overnight have revealed the true Contagion.

This caused a pun-infection around the office that quickly spread until everyone was at it:

"Going viral" - Max

"Petri-fying" - Matt

"Whoever thought of that idea is one fungi." - Jamie

"This makes marketing look diseasey" - Tom

Androp - 'Bell' via Rob

To promote their new single 'Bell', Androp have released this game which creates an animal from your tweet. The longer your tweet, the bigger the animal (from a mouse to a giraffe) and that becomes your character within

Updated: October 1st, 2011 at 04:05 am  |  Posted: September 16th, 2011 at 12:02 pm

Jobs at Outside Line - Senior Motion Graphic Designer

We are looking for a Senior Motion Graphic Designer to join our online video content team here at Outside Line, an award winning full service digital agency.

The role includes overseeing all design elements of our video production, and some video editing (FCP advised). Some of our work is produced in collaboration with our digital studio, therefore a good understanding of interactive design and technology is essential. Photography, film (even just DSLR) & directing experience will count in your favour.

Submissions without a portfolio or showreel will not be considered.

Our Agency (Make sure you know what we do) :

http://outsideline.co.uk/

Our Motion and Video Work (Look through these to make sure you are suitable):

http://vimeo.com/outsideline/videos/sort:plays

How to Apply

Pleas

Updated: October 1st, 2011 at 04:05 am  |  Posted: September 13th, 2011 at 04:28 am

Let's Get Ready to Beta!

On the whole, we're a bunch of geeks here at Outside Line. It's fair to say, with some random exceptions, that we're not the types to be found in the VIP section of some hot new club launch. Luckily, the internet offers similar, but completely different, and yet just as exclusive scenarios in the form of beta trials - where you're invited to be the first to try out something that everyone else (at least in the industry) is virtually clambering over themselves to get access to. There's also great satisfaction in being the one to invite the rest of the office in on the action - like reassuring the doorman that your mate is 'alright… honest'.

Beta [pronunciation like the old SEGA intro] trials are notoriously hard to get onto. The smart and talented folks at internet start-ups have a whole heap of things to consider when seeking people to test their product. Can you sacrifice the need for feedback in order to get maximum buzz from

Updated: October 1st, 2011 at 04:05 am  |  Posted: September 12th, 2011 at 08:33 am

FWD

Our run down of the coolest links, campaigns and 'stuff' that has been forwarded around the office this week…

1. Cadbury Spots v Stripes Blippar App - A Game on Every Bar (via Max)

Cadbury's fuel the rivalry between spots and stripes with their new augmented reality app using Blippar, and there's not an AR tag in sight. Their use of image recognition provides a seamless game experience.

2. Switcheroo (via Amy)

Clothing related photography is all the rage. With former Outside Liner, Kev Maguire's ilikelookinglikeotherpeople tumblr and now Sincerley Hana's Switcheroo. While the originals are truly worth a look, we decided to do our own…

Updated: October 1st, 2011 at 04:05 am  |  Posted: August 26th, 2011 at 10:08 am
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Winners of the vzaar Award for Best Video by a Creative Agency

We're happy to announce that our creative collaboration with DJ Cheeba for Beck's has won the vzaar award for Best Video by a Creative Agency, judged by renowned Hollywood Director, Oliver Stone (see Wall Street, Natural Born Killers, Any Given Sunday).

Recognised for our visionary approach and creative execution of the DJ Cheeba viral for the Beck's Vier Music Inspires Art campaign, we managed to impress Oliver Stone and the esteemed judging panel who singled out the project from over 1000 entries as a "superb, imaginative commercial".

"Being identified by the great Oliver Stone for one of our video projects is an outstanding achievement and a great boost for the team who worked with great precision to

Updated: October 1st, 2011 at 04:05 am  |  Posted: August 25th, 2011 at 12:12 pm
Related Posts: win awards oliver stone beck's outside line

Metal winning in Social Media?

It seems like only yesterday everyone was going mental for MySpace and the role it played in helping talented folk like Arctic Monkeys 'make it big'.

The true power of the internet was on display, as bands 'bypassed' traditional routes and promoted themselves directly to the fans, and had great success doing so.

But as MySpace sits alongside other struggling virtual ruins, bands have naturally moved to where the kids are at.

How do new and smaller bands make the best use of these channels?

Facebook didn't initially light up the music industry with its design and functionality, but with the creation of tabs there are options to show off the music behind the band 'brand'. But what's more interesting is the total dedication and intimacy bands are creating with their followers on Facebook and Twitter.

I recently discovered a band from Norway called Blood Command (I thoroughly recommend you check them out). Leaping onto their social medi

Updated: August 15th, 2011 at 01:30 pm  |  Posted: August 8th, 2011 at 04:32 am
Related Posts: social media

Introducing a Few New Thoughts on Sharing: Google+

You remember the first time you swapped your old Nokia for a smartphone, well… this is nothing like that. This is, if you will excuse the obvious analogy, more like switching from iOS to Android. Which is better? It's possible that WWIII is going to be started by someone saying "iPhone sucks" and cities will crumble to the chant of "Android rulez" so I might skip over that.

You would have to think after Buzz and Wave bombed this is probably Google's last try at entering the social space, it's getting a little embarrassing it feels a little like watching a friend strike out with every girl at a party. But you know what they say… the third/fourth/fifth time's a charm! And from what I've seen this

Updated: August 15th, 2011 at 01:30 pm  |  Posted: June 29th, 2011 at 05:29 am
Related Posts: google social media facebook google plus

FWD 11

Greenpeace vs Mattel via Tom

The biggest news of the week is that Ken finally dumped Barbie and he's really letting her know it with a nationwide poster campaign and a viral video.

Greenpeace find a fun way to bring their campaign against Mattel to life.

Perrier's Steamy Party via Rob

Perrier have created an interactive YouTube experience that, as they put it, gets sexier, steamier and wilder as the number of views goes up. We're currently half way up the temperature gauge so there's certainly room for the party to get hotter.

Evan Roth for Mozilla's Mark Up Project via Stu

"An open Net embraces free culture. That doesn't mean disrespecting the copyright of others. It

Updated: August 15th, 2011 at 01:30 pm  |  Posted: June 10th, 2011 at 11:52 am

Location Based Services: The Beginning of Things to Come?

Recently, in a marketing meeting, we discussed, debated and argued the pros and cons of location based services. Are they the next big thing as some seem to be hailing them, or are they a premature technology hyped out of the game before their time?

Four members of the marketing team, representing very different views, gave us their thoughts:

Ronnie

Location-based services have been bubbling along for a while now but haven't managed to really ingrain themselves into the masses. There are a number of reasons for this (scalability, relevancy, privacy etc.). However, my feeling is that they simply haven't found their true purpose yet, and maybe won't for some time. I'll try to explain.

At the moment we're trying to apply old marketing t

Updated: August 15th, 2011 at 01:30 pm  |  Posted: June 2nd, 2011 at 09:40 am
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FWD 10

oki-ni presents THE GAME via Rob

From the ballet video lookbooks of Opening Ceremony and Chloe to French Connection's YouTube shop there's some interesting innovations going on in the world of fashion retail. Our favourite this week is from exclusive designer menswear online store oki-ni.

Their fully interactive video THE GAME not only presents a stylish video but also lets users click and shop any look. Great execution.

Nike BMX Pool in Dagenham via Lewis

This started a BMXr vs Skater argument in the office… all good hearted of course, at least until the incident with the skateboard and the monitor!

Nike has converted Dagenham's old 1970s public swimming pool into a unique BMX facility. You can ride for free and there ar

Updated: August 15th, 2011 at 01:30 pm  |  Posted: May 20th, 2011 at 11:47 am
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