Blog Catalog

A 30-Minute Copywriting Course from a Master of the Craft

John Carlton is a professional copywriter who charges $2,500.00 for his one-on-one consulting calls.

In this 30+ minute interview, he decided to lay out some of his best advice for carving out a career in the writing trade. And he decided to give it up at no charge.

Part 1 of this interview went over well last week. Make sure you don't miss it.

If you write persuasive copy (and content) as a freelancer, or for your own business, do not miss Part 2 below for some of the most valuable tips and trade philosophies you'll find online …

In this episode we discuss:

Updated: March 2nd, 2012 at 11:24 am  |  Posted: March 2nd, 2012 at 05:00 am
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The 5-Part Recipe for Profitable Unpopularity

There are days (not the good days, the other ones) when social media marketing feels a lot like high school.

There are the cool kids everyone wants to be like. They have a ton of friends (in this case, hundreds of thousands). Of course those aren't real friends, but still, from the outside it looks like it would be pretty awesome.

On the not-so-great days, we get carried back to those painful high school memories when we were the geeks, the dorks, the outcasts. And that seems like a problem.

But Erika Napoletano wants to slap a little sense into you on that topic … to let you know that your geekiness, your dorkiness, your weird way of looking at the world can be the source of your success.

If you're strategic about it.

So forget a

Updated: March 2nd, 2012 at 11:24 am  |  Posted: March 1st, 2012 at 07:00 am
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The Surprising Old-School Secret to Blogging Success (2012 Edition)

You've probably noticed that about 80% of your blog's success comes from "ass in chair" time.

That's the time you spend writing posts, editing posts, finding images, pitching guest posts, answering comments, shaping up your SEO, and all the other tasks we teach you about here on Copyblogger.

You've got to get that stuff right. But great blogs are not built by "ass in chair" time alone.

There's actually a significant element to your success that you may be neglecting with all that work and focus.

Every once in awhile, you might consider getting out of the chair and physically setting eyes on a fellow human being. I realize this is a bizarre, arcane practice, but bear with me.

Have you ever noticed that you don't really know what a post is

Updated: March 2nd, 2012 at 11:24 am  |  Posted: March 1st, 2012 at 05:00 am
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The One Skill that Makes an Online Entrepreneur Unstoppable

Pop quiz, hotshot: What's the most important skill you must have in order to be successful as an entrepreneur, especially in an online business?

Is it salesmanship? Is it social media savvy, or SEO knowledge?

Is it writing and content marketing? (Because I know a great blog about that.)

Or is it tech stuff, like the ability to set up and manage a functional website, capture leads, manage an email list, and so on?

If you answered any of these, important as they might be, sorry, you're wrong.

You don't need to possess any of those skills, because you can outsource them, or you can go out and learn them anytime you want.

You can learn anything nowadays, usually for free. Want to

Updated: March 2nd, 2012 at 11:24 am  |  Posted: February 29th, 2012 at 05:00 am
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3 Psychological Triggers that Can Move Your Audience from Indifference to Desire

I'd like to tell you about a powerful but elusive emotion that you can trigger to increase traffic, click-throughs, and conversions.

Used properly, it can entice your reader to give you their full attention and follow your call to action.

But there's a catch.

Despite its intensity, this emotion is fickle. And it's often mishandled in copywriting. Make a mistake and your reader's interest can disappear with the smallest of distractions.

So what's this powerful but tricky emotional state?

Curiosity.

Even if you're familiar with using curiosity to attract readers to your content, if you're not following these 3 rules, you might be losing more potential custome

Updated: March 2nd, 2012 at 11:24 am  |  Posted: February 28th, 2012 at 05:00 am
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