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Community Guy

CommunityGuy.com is focused on bringing you smart, timely review of all things social media and community building.

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Category: Marketing

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  • Added on Oct 16th, 2007
  • Average Rating: 5.0
  • Ranking: 21
  • Posts Past 30 Days: 0
  • Total Posts: 250
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  • A real-life Groupon business story

    Our office neighbors, Paloma, recently went through the Groupon experience to promote their spa business. I asked one of the owners, Levi Dugat, to answer a few questions about their experience, and he was nice enough to oblige.

    How would you rate your Groupon experience overall? We were perfectly pleased with our experience and honestly prepared not to be. We'd heard some horror stories and some positive ones and spent time doing some research, weighing our options and went for it anyway.

    We heard lots of stories about the Groupon clients tending not to

    read more

    Updated: October 6th, 2011 at 04:40 pm  |  Posted: August 31st, 2011 at 02:27 pm
    Related Posts: business strategy

  • A real-life Groupon business story

    Our office neighbors, Paloma, recently went through the Groupon experience to promote their spa business. I asked one of the owners, Levi Dugat, to answer a few questions about their experience, and he was nice enough to oblige.

    How would you rate your Groupon experience overall? We were perfectly pleased with our experience and honestly prepared not to be. We'd heard some horror stories and some positive ones and spent time doing some research, weighing our options and went for it anyway.

    We heard lots of stories about the Groupon clients tending not to re-book, being somewhat abrasive to deal with, not tipping the service providers, and so on. We developed a strategy to try to weed out the one-time bargain shopper clients by creating packages for our G

    read more

    Updated: November 22nd, 2011 at 01:29 pm  |  Posted: August 31st, 2011 at 02:27 pm
    Related Posts: business strategy

  • Cool beta signup model

    From turntable.fm: I haven't seen this method of handling beta signups for new community tools. It's a great way to both control and drive initial usage.

    read more

    Updated: July 5th, 2011 at 05:25 pm  |  Posted: June 26th, 2011 at 10:21 am
    Related Posts: business strategy

  • Cool beta signup model

    From turntable.fm: I haven't seen this method of handling beta signups for new community tools. It's a great way to both control and drive initial usage.

    read more

    Updated: November 22nd, 2011 at 01:29 pm  |  Posted: June 26th, 2011 at 10:21 am
    Related Posts: business strategy

  • Trends

    I've been meaning to share these two presentations for a while. Both are very cool, and both deal with trend prediction. The first is for 2011 and the second for 2010. Take a flip through them. Some interesting predictions about what we're going to see this year and what we saw (and didn't) last year.

    2011

    JWT: 100 Things to Watch in 2011 View more presentations from JWTIntelligence

    2010

    JWT: 100 Things to Watch in 2010 View more presentations from JWTIntelligence read more

    Updated: July 5th, 2011 at 05:25 pm  |  Posted: June 8th, 2011 at 08:20 pm
    Related Posts: business strategy