Blog Catalog

Social Media and Cause Marketing: How to Paint with a Tweet

Cause marketing can be tricky.

You need to make sure the cause you are supporting aligns with your branding and that the two come together for a win-win. This is even more important if you are just one

Molson M, which is a craftsman version of Molson Beer brewed and sold in Canada, is conducting a cause marketing campaign that seems to get that balance right. Its massive Liquid Art campaign, which consists of outdoor advertising, video ads (see below)

Updated: May 25th, 2012 at 11:24 am  |  Posted: May 17th, 2012 at 06:26 am
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CoolTools: 4 Instagram Apps for Android and iPhone, too

Last month, Instagram, a photo sharing social network, finally added an Android app. A few days later, Facebook bought them for an incredible amount of money. Of course, I immediately went out to find some MORE apps to play with Instagram and do our jobs better, of course, Why have one app when you can get five?

Here are my favorites so far, along with some ideas about how to use each of them for business. What apps are you loving for Instagram, and do they work on Android yet?

Updated: May 6th, 2012 at 08:14 am  |  Posted: May 3rd, 2012 at 12:35 am
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Machines are Doing More for Us Than Ever: But When is it Too Much?

It is natural a to want to do more with less. Over the past few centuries we have relied more on machines to do a lot of our work for us. It was once thought that computers would help us do all of our work and we would sit by at our leisure and enjoy life. We are enterprising creatures, looking to get the most value out of the least amount of work.

It's human nature.

As you know, that utopian world of non-working people and hard working machines hasn't come to pass, but it won't stop us from trying.

Updated: May 6th, 2012 at 08:14 am  |  Posted: April 30th, 2012 at 06:40 am
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New Internet Dating Sites (PinPal, Girls Around Me, FaceMatch) Compromise Safety

Mashing up data from multiple social networks seem like a great idea, certainly for marketers and those of use in public relations. However, unintended consequences can crop up pretty quickly.

Please Rob Me was probably the first such application to cause widespread concern. Its aggregated check ins from Foursquare announced when a person just checked out of their house. The owners of the site were trying to make a point about over sharing.

More recently a crop of online dating and meetup "services" have been released that have given rise to concern about personal safety.

Updated: April 7th, 2012 at 04:15 pm  |  Posted: April 2nd, 2012 at 07:05 am
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International Women's Day: Doing Good Just Got Easier

You might be a little like me. You see the faces of starving children and your heart breaks a little. But you really have no idea how to make a difference beyond making a donation. Part of the way forward is awareness of the problem and how to solve it and recognition and encouragement of those women already on the front lines.

I am lucky that my day job allows me to work with organizations whose mission it is to make a difference. So I am always int

Updated: March 18th, 2012 at 04:59 am  |  Posted: March 6th, 2012 at 05:53 am
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