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>> Everyone's been wondering who will come out with a product that's more amazing than the iPad2 with its big beautiful 9.7 inch screen, super-fast A5 chip, all day battery life, and elegant thin and light design. Everybody's been wondering this. Well, stop wondering laughter. We are laughter.
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>> The retina display. You might have heard that an iPad could applause have a retina display. But until you see it, you can't understand how amazing this is. We introduce the retina display technology first in the iPhone 4 and it's incredible. And, to this day, no one has yet matched that display technology in any mobile device, and we're going to bring it to the 9.7 inch screen of the iPad. When you turn on that new iPad, you are going to see graphics, text, icons, sharper than you can imagine. They're just beautiful. When you go to read a book, you're going to see text that rivals anything you've seen in print in newspapers or magazines. Everything you do is just going to look stunning. Surfing the web, reading your emails, and photos are just going to look amazing at high resolution on that gorgeous big display. The new iPad display is 2048x1536 pixels. And, if you do the math really quick, you'll figure out that's over 3.1 million pixels on this display. The most ever in a mobile device. Put another way, many of you all have an HDTV at home. These televisions 50 inches, 60 inches, have a resolution of 1920x1080. Here's an iPad scaled appropriately next to it laughter it has more pixels. Let's overlay the photos the same photos that could be displayed on each of these devices. You see the iPad shows over a million more pixels than your own HDTV does at home. That's incredible. Of course, to display that many pixels we've packed them really tightly. There are 264 pixels per inch in this display, and that is enough to call it a retina display. So, the new iPad has a retina display with more pixels than any mobile device has ever had. It is 2048x1536 resolution, over three million pixels, it has greater color saturation, has the A5X quad core graphics. This is the best mobile display that has ever shipped applause. The second feature an iSight camera. Well, you know, on the front of our devices we have a FaceTime camera. It's more often used for FaceTime video calls that our customers love making and on the back we have a camera and when that camera gets of such quality and capability that you're proud to use it as your everyday camera for photographs, we call it an iSight camera and the new iPad has a great iSight camera. It's a five megapixel backside illuminated sensor. We brought the optic system from the iPhone 4S, five element lens, hybrid infrared filter on it, and we have an ISP built into our A5X chip to do some great software algorithms and capabilities on this for photographs. But, of course, the ultimate measure of a camera are the pictures you take with it. So, let me show you some pictures taken with this new iPad. The iPad has auto exposure, so it gets great exposure, great color, it has auto focus. It's incredible that the detail it picks up, and you see that lens can deliver great edge to edge sharpness and detail. It has auto face detection so you can take individual or group shots, it knows just what to do. It has auto exposure lock and auto focus lock, so you can compose exactly the photograph you want. It is just a blast to use. That's Derby, world's largest dog laughter. So, it has a five megapixel iSight camera, advanced optics with an IR filter, auto focus, auto white balance, face detection, everything to deliver a great photo experience built into an iPad. Next generation wireless
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. We all like to do great things like watch videos on our iPad, surf the web to sites like Vimeo and watch HD high quality video. But, if you don't have the high speed bandwidth, the best thing to do is just let it buffer for a while and wait and then hit play. But, what if you could start to watch right away because it could download the video faster than you can watch it in real time? So, watch what happens. I'm going to hit play, and this is a great film, The Bird Film from Andrew Zuckerman Studios and on the right on LTE it starts playing right away. And you can see with the progress bar in the top, it is loading the video faster than we can watch it in real time. On the device on the left, which is a EVDO or we could have used GSM as well there, it's buffering the video waiting to save enough frames before it starts to play. That's what we've been used to. On the right is what we're going to start getting used to. It fundamentally changes how you experience things like video.
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So that's what it's like to use these high speed new networks.
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And you're probably at this point thinking, I want one, what's it going to cost laughter? I am. So, the new iPad, you remember the iPad2 starts at $499 for 16 gigabytes, well I'm really excited to tell you, the new iPad will be priced at just $499
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It comes in three storage capacities, 16, 32, and 64 gigabytes at $499, $599, and $699 for WIFI models and for WIFI plus 4G, $629, $729, and $829 the same prices as the iPad2 before it. And the new iPad will be available on March 16th applause and if just one week.
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