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Matthew Hawn, Last.fm
As VP of product for Last.fm, Matthew Hawn has the tough task of keeping the music streaming service competitive in a crowded market. His solution is to make it more social
Opinion
MySpace TV will only further confuse its brand
MySpace has refreshed its focus again by announcing that social TV is where its future lies, resulting in an increasingly confused MySpace brand.
Social media is vital to content discovery, says Viacom VP
Social media is playing an increasingly important role in the discovery of content, according to Philip Bourchier O’Ferrall, senior VP at MTV parent company Viacom International Media Networks.
Brands must get ready for the connected TV world
Next week all eyes will be on the Las Vegas-based Consumer Electronics Show (CES) – the world’s largest consumer technology conference. This annual event helps catapult products like connected TVs into the mainstream.
Why live events are screaming for social media
Consumer technology has reached a level at which there is no excuse for events not to have an element of social media or digital amplification.