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MediaMath's agency move is met with competition concerns
Agencies worry the move could pitch MediaMath as a rival.
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MediaMath's agency move is met with competition concerns
Agencies worry the move could pitch MediaMath as a rival.
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Adwatch – 23.03.12
Giffgaff frees the chickens, tops the podium.
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Friday, 04 May 2012
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- NMA loves
nma Loves is the new media age stamp of approval given to any idea, launch, technology, website, app, strategy or absolutely anything else that catches our eye. Put simply, it's something you can't afford to ignore.
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Q&A;: Bruce Daisley, UK sales director, Twitter Subscription
Daisley explains how Twitter’s paid ads are performing for brands such as Cadbury.
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First impression: Barclaycard PayTag Subscription
It may just be a sticker but it shows that mobile payments are about to be mainstream.
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Opinion: Capturing the value of social media – Google analytics Subscription
Jamie Robinson, research and insight director, We Are Social
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Rakuten aims to synchronise online and offline retail with Ubira Subscription
Rakuten chief marketing officer: “The high street is not going away and you’re going to see a lot of innovation.”
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Radar: Wrapp Video Subscription
Former H&M CEO eyes the high street brands with social gifting venture
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Opinion: Paying to ignore video ads undervalues what we do Subscription
Marco Bertozzi, EMEA managing director for the VivaKi Nerve Center
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Brands view hack weekends as way to grow NFC adoption Subscription
Adidas, O2, Blackberry and Samsung among brands backing hack days to grow NFC innovation.
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Apple among retail brands without a mobile optimised website Subscription
new media age study finds only a minority of retail brands are fully mobile optimised.
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Delia Online and Domino's get proactive for ePrivacy Directive Subscription
Sites are sending messages to customers about changes in data-gathering policies.
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Kids research special: social media Subscription
The final instalment in new media age’s annual kids and digital media research looks at social media trends.
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Kids research special: privacy and security Subscription
Mobiles are used as a way for kids to bypass parents.
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Opinion: Five things I learned at SXSW 2012 Subscription
Helen Nowicka, UK head of digital/EMEA social media strategist, Porter Novelli
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Kids research special: Paying for content Subscription
Free is still the key for kids’ content.
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Kids research special: mobile Subscription
Key mobile themes from the new media age and Discovery annual kids and digital media research.
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Kids research special: Kids' top quotes Subscription
Top quotes from new media age’s annual kids research.
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Groupon puts mobile at the fore of future growth strategy Video Subscription
Over a quarter of the group-buying site’s US sales come via mobile.
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eBay to push users in-store via mobile Subscription
eBay to expand business model with incentive offers for physical retailers.
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Honda kicks off connected TV and console content trials Subscription
Car marque to create personalised video hubs to reward customers.
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Opinion: F-commerce can't just mirror your ecommerce offering Subscription
Ed Hartigan, head of social, I Spy Marketing
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Q&A;: Tony Wang, general manager UK, Twitter – part one Subscription
UK Twitter head on working with brands and providing access to users’ “information graph”.
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Content producers must carve out a niche to survive in digital Subscription
Is a legacy as a content producer a media owner’s greatest weakness in digital?
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First impression: Twitter brand advertising platform Subscription
An early look at Twitter’s ad platform for agencies and brands.
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Site of the week: T3 interactive iPad edition Subscription
Owner: Future Publishing; Agency: In-house
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Site inspection: Spotify Windows Phone app Subscription
Owner: Spotify; Agency: In-house
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ITV launches multiplatform strategy for Emmerdale Subscription
ITV is making its first foray into multiplatform storytelling for soap Emmerdale.
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Google collaborates with industry on UK graduate scheme Subscription
Google is funding a UK-based graduate scheme in collaboration with Hyper Island, the IPA and 20 agencies, in a bid to cultivate cross-media skills across the industry.
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First impression: gov.uk Subscription
Today, the Government Digital Service unveiled gov.uk to the public – the central domain for all Government web properties.
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Opinion: F-commerce is more about PR than sales Subscription
Amy Kean, head of consumer innovation, MPG Media Contacts
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