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When search hits the TV screen, you better be ready
There will be no room for glaring search errors when Google TV hits the market
Opinion: No one can afford to rest on their laurels when it comes to mobile in 2012
Alex Hoye, CEO, Latitude Digital Marketing
Google+ has a unique role to play in social media strategy
While there is a natural urge to compare Google+ to the likes of Facebook or Twitter, for brands its role will be unique from existing channels.
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“It feels like maturity in search is still some way off. I’d be surprised if anyone’s campaign reaches maturity during 2011” Gemma Russo, Argos
Bing/Yahoo search alliance
The unification of Bing and Yahoo’s search operations may make life easier for search marketers, but given their low UK market share, can they hope to gain any ground on Google?
Search expert predictions
Key players in the search marketing industry, including Argos and Confused.com, give their views on what 2011 has in store