Electronic Arts has been expanding its EA Sports brand over the past few years into more mainstream areas. The latest initiative for EA Sports is a partnership with the world’s largest cruise line, Carnival. Starting with the newly redesigned Carnival Liberty ship, EA Sports Bars are changing the way people interact at sea. The EA Sports Bar features two Xbox 360 consoles, two HD TV gaming areas and an entire wall of big screen TVs for watching sports or playing any of a full library of EA Sports games like Madden NFL 12, NCAA Football 12, FIFA Soccer 12 and Tiger Woods PGA TOUR Golf 12. Eric Merz, director of guest technology at Carnival Cruise Line, gives a tour of the EA Sports Bar aboard the Liberty in this exclusive video below.
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About the Author
John Gaudiosi
Editor-in-Chief
John Gaudiosi has been covering videogames for the past 17 years for outlets like The Washington Post, CNET, Wired Magazine and CBS.com. He has focused on the convergence of entertainment and videogames for outlets like Video Business, Home Media Magazine, Entertainment Weekly, The Hollywood Reporter and Variety. He currently serves as Editor-in-Chief of Gamerlive.TV and is also a freelance game columnist for Reuters and writes for outlets like Playboy Magazine, NVISION Magazine, GamePro Magazine, Official PlayStation Magazine, EGM Now, Maxim.com, AOL GameDaily.com, GeForce.com, and Yahoo! Games. John also serves as the video game expert for NBC in Washington D.C. John was named one of the Top 50 Game Journalists in the world by Next-Gen.biz in 2007. He is the co-author of Scholastic Books' How to Get into Videogames, Prima Publishing's Madden: Twenty Years of Videogame Football and Electronic Arts: The Official History.