EA Sports is using the NBA Draft to showcase its newest basketball game. Electronic Arts has signed Oklahoma City Thunder small forward Kevin Durant as the cover athlete for NBA ELITE 11. A 2010 NBA All-Star, Durant became the youngest player in NBA history to lead the league in scoring this past season, and he helped lead the Thunder to an impressive 50 win season and an NBA Playoffs berth. NBA ELITE 11 is currently in development under the EA SPORTS brand by EA Canada in Vancouver, B.C. and will be available worldwide this October.

DALLAS, Texas - Nate Robinson beat out Raptors’ rookie DeMar DeRozan at the Sprite Slam Dunk Contest at 2010 NBA All-Star Weekend in Dallas Saturday night. Nate Robinson became the first three time Slam Dunk Contest champion as well as the first repeat winner of the title. Robinson received 51% of fan votes to edge DeRozan who won the Slam Dunk-In Friday night over Clippers’ Eric Gordon to be the fourth participant in the Slam Dunk Contest. “Krypto-Nate,” the nickname he earned jumping over Superman Dwight Howard to win the Slam Dunk Contest last year, promptly retired from slam dunking on top saying “No more titles. I’m finished. It’s the last one.”

DALLAS -- After a blockbuster trade that brought together some of the top NBA talent on one team, World Champion Boston Celtic Kevin Garnett finally reached the pinnacle of his career two seasons ago. As a reward for his hard work, 2K Sports crowned the 11-time NBA All-Star as the cover athlete for iNBA 2K9. Garnett was in Dallas for NBA All-Star 2010 to bring the NBA to the Dallas Cowboys Stadium and take part in the weekend festivities. 

DALLAS, Texas -- EA Sports set up shop at the snow-covered NBA Jam Session in Dallas over the weekend to showcase NBA Live 10. One of the athletes who provided motion-capture for the current game is NBA All-Star Rudy Gay. Gay has emerged as the leading scorer of the youth-driven Memphis Grizzlies. The former UConn star has transferred his scoring prowess from the college hardwoods to the NBA quite seamlessly. And the NBA All-Star has stayed in touch with fans using the latest technology. In 2008, he teamed up with YouTube to get video of dunks that he could use as inspiration for his own performance in the NBA All-Star Slam Dunk Contest. Gay also is an avid gamer. The NBA All-Star talks about his gaming habits, getting his moves motion-captured for NBA Live 10 and the impact of Synergy in the NBA in this exclusive interview. 

DALLAS,Texas - Just in time for 2010 NBA All-Star Weekend, Dallas got its largest snow day ever as 9.8 inches of snow was recorded to have fallen on Dallas/Fort Worh International Airport as of 10:00pm Dallas time and it's still coming down. That is the most snow in Dallas ever, at least since it started collecting weather data 111 years ago. The previous record was 7.8 inches in one day set in 1917 and again in 1964. This all coming just as 2010 NBA All-Star Weekend events began today. The weather has caused havoc on Dallas roads as well as shut down Dallas/Fort Worth International Airport, just as tens of thousands of fans and players were scheduled to come in.

With the NBA All-Star Game in Dallas this weekend, the videogame world is turning its attention to the big event. 2K Sports announced that NBA 2K10 cover athlete, Kobe Bryant of the Los Angeles Lakers, and NBA 2K10: Draft Combine spokesman, Derrick Rose of the Chicago Bulls, will both appear at the NBA All-Star Jam Session on Saturday, February 13th at the NBA 2K10 All-Star Challenge presented by Nike Basketball.  Both Bryant and Rose will introduce the two championship tournament finalists and present the grand prize winner with a check for $10,000.