The Superbowl has become a tester platform for all the big budget adverts set to hit the US. Dominated by technology and consumer electronics advertising, it has a number of viewers quite unlike any other television show in the US, bar the moon landings.

This means new products and ideas get massive budgets thrown at them to come up with new adverts for the Superbowl. Being inventive is key, as standing out in a seven minute ad break where each second is costing thousands, is extremely important. Social media in particular is going to be the buzz word of Superbowl 2012. Nearly every advert will have a Facebook or Twitter counterpart as well as an app. The Yanks reckon that up to 35 per cent of people watching the game could be doing it with an iPad or smartphone sat next to them, so building on that with social interactivity is going to be important. 

So what does Superbowl XLVI have in store? Do any new products make an appearance? Or has CES cleared the big players out?

Volkswagen Star Wars dogs

Volkswagen has a tradition of putting something big out at every Superbowl. Back in 2011, it was a young Darth Vader messing with a new Passat. This year the Star Wars theme continues with something even better.

What can only be described as a doggie choir is used to re-enact the iconic Star Wars theme, complete with an AT-AT clad Whippet at the end, a particular favourite part as we have one ourselves. This is just a taster to the real advert to come, so who knows what to expect. A battle between Rebel Alliance cats and Empire dogs? We can only dream.

Go Daddy.co girl

Go Daddy likes to keep things fairly low rent at the Superbowl, hoping that it will keep eyes fixed to the screen during ad breaks rather than running off to grab snacks. Take three models and have two of them body paint Go Daddy logos on the best looking one who is naked. Simple enough really. 

Oh and if you want to see an uncensored version of it then it will be live on the Go Daddy website. We haven't looked at it yet. Honest. No, we really haven't but that is because it isn't live yet. Oh, and just in case you want to do a bit of Googling, the models involved are Natalia Velez, Danica Patrick and Jillian Michaels. 

Chevrolet game time app

Prizes, prizes, prizes! Everyone loves a good give away, especially if it involves cars, houses or, say, billions of pounds worth of uncut diamonds. Chevrolet has sadly opted for just cars this year, along with some other treats that all seem to involve either American football or pizza; a decent enough combination.

Should you want to prep for the Chevy giveaway, then you can pick up the app here. There are 20 different Chevrolet cars up for grabs during the ad breaks alone. So, who knows, you could get lucky. Then again you might end up winning some tyres which is great if you have a car but not so hot if you don't. 

You've Been Samsunged!

Samsung's never ending pursuit of Apple continues. This time it's a crack at fans who queue outside Apple shops on launch day. A Galaxy S II owner walks by and drops off a charger for the cold queuing crowd, explaining how he got there using free navigation apps with Android. 

Shame that the people queuing seem to ignore him and go and buy a new Apple device anyway, or at least that is what we presume. Samsung wishes they had device launch days like Apple has and this advert comes across slightly like it has been designed by a jealous child. Who knows though, perhaps the Galaxy S III will do it.  

Coke Polar Bears

Coca Cola is to bring back its Polar Bear advertising this year with the Superbowl. The company will use a highly innovative social media campaign which will involve the bears commenting live on the game, via a Facebook stream. 

Hundreds of pre-rendered animations have been put together which will create the impression that the CGI animals are actually watching things. A selection of teaser videos currently sits on cokepolarbowl.com, including the above, to give you an idea how it will work. 

Lexus GS teaser

What could possibly be more manly than a game where men run around in spandex, touch each other's helmets and fight it out over balls? Big fast car adverts between the game of course! Lexus is to show off its new GS at the Superbowl which will no doubt be a highlight among petrol heads.

Known for its in car gadgetry, the new GS will no doubt have some treats hidden inside. If it is anything like the LFA, which has without doubt the best dashboard we have ever seen on a car, we are excited. 

Bridgestone rubber balls

More cars? Yup. Well not cars exactly, more tyres, which are even more exciting. Ooh big rubber round things which you can roll down the street with a stick. Bridgestone are one of the best manufacturers of equipment for this classic Victorian past-time and have as such indulged in a rather elaborate advert for the Superbowl.

In a taster currently live on YouTube the company is apparently putting its expertise into balls and pucks. It's obviously a spoof, but still fun none the less. 

Audi vampire party

Recently we've noticed particularly flamboyant lighting setups on Audis. The company's saloons in particular are guilty of cyclist blinding blinkers sat on the front. Audi is aware of this and has turned it to its advantage in its Superbowl advertising. 

A vampire manages to crash his own party by melting his friends with his car's lovely headlamps. He doesn't seem to get fried by them though when he gets out; a minor detail we know, but hey accuracy is paramount when it comes to vampires. 

Spotted any other Superbowl delights set for release? Let us know in the comments below ... 

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