The great US patent shakeup
How will changes to US patent law affect the videogame industry? Patent lawyers Greg Boyd and Andrew Keisner explain.
1How will changes to US patent law affect the videogame industry? Patent lawyers Greg Boyd and Andrew Keisner explain.
1In an extensive interview with Forbes, the Activision Blizzard CEO gives his perspective on why the publisher deemed it necessary to close its entire Guitar Hero business unit. "We were so excited about going [in a] new direction with DJ Hero, I think we abandoned a bit of the innovation that was required in the Guitar Hero franchise," he said. "Guitar Hero became unsuccessful because it didn't have any nourishment and care." The series is far from gone for good, though: "We're going to use new studios and reinvent Guitar Hero." Despite cancellations, closures and redundancies following Activision's poor performance in the last financial year, Kotick insists: "The most important thing we do to encourage innovation is give people the freedom to fail."
9FreeStyle Games to continue under Activision's watchful eye with "a new, innovative project."
Tweets promise continuing DLC for franchises Activision killed off two weeks ago.
UPDATE: FreeStyle press release: "No decisions have been taken at this stage."
Switching the franchise to a new track, Activision's latest is certainly harder. But is it better, faster and stronger?
Activision has acquired the developer of a rival DJ game, but court rules against granting a restraining order against its publisher.
Companies said to have conspired to withhold and delay the release of DJ Hero rival.