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Casual gaming
Research by Newzoo and RealGames underlines the power of casual gaming and shows how brands can use it to reach specific audiences
Opinion
Brands must get ready for the connected TV world
Next week all eyes will be on the Las Vegas-based Consumer Electronics Show (CES) – the world’s largest consumer technology conference. This annual event helps catapult products like connected TVs into the mainstream.
Xbox 360’s Kinect-based TV hub promises a new world for branded content
Microsoft has made a significant play in the TV market but it is the potential of Kinect that holds the most exciting opportunities for advertisers and content creators.
Goodbye SeeSaw, hello Google TV and Netflix
Things moved fast in the TV sector in 2011, and this pace does not look like it’s going to slow in 2012.
Brands must prepare for the burst of multi-screen integrated ad opportunities
Broadcasters are readying multi-screen interactive TV shows that promise far more than online-TV ad synchronisation alone, and brands must be ready to reap the benefits.