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Brands are getting smart with social data
The amount we share online gives marketers a fresh opportunity to gain a rich understanding of customers, but there is a huge amount of educating to be done.
IASH must prove the value of its extended remit
The extension of IASH, the organisation set up to ensure best practice and prevent ad misplacement among ad networks, to include a wider breadth of display advertising businesses is likely to be met with resentment across some sections of the industry, unless it can prove value that can’t already be provided by content verification systems.
It's not about TV or online effectiveness, it's about creative impact
Brands should spend less time thinking about what platform is best for them, and more time thinking about their creative.
Will UKOM’s VOD metric reveal BMWG's failings?
UKOM and Nielsen’s rollout of the industry’s first standard online video metric will be invaluable for broadcasters, but also highlights the failings of the Broadband Measurement Working Group.