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Brands must get ready for the connected TV world
Next week all eyes will be on the Las Vegas-based Consumer Electronics Show (CES) – the world’s largest consumer technology conference. This annual event helps catapult products like connected TVs into the mainstream.
MySpace TV will only further confuse its brand
MySpace has refreshed its focus again by announcing that social TV is where its future lies, resulting in an increasingly confused MySpace brand.
2011 was social media’s ‘teen years’
2011 saw social media getting attention from the adults, yet it was still stumbling about in an awkward teenager phase.
Features
Ad formats
Online advertising is a delicate balance between attracting users’ attention without intruding on their activity. We look at the latest formats that aim to engender voluntary engagement
Location
“Location marketing is innovative because it takes advantage of all the fantastic technology and media developments that are happening at the moment, but it’s also relevant” Selina Sykes, Lynx
Location marketing
Whether it’s via smartphones or digital billboards, advertisers are starting to take advantage of the myriad ways to reach consumers in any location