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Sonia Carter, Cadbury
Cadbury’s Sonia Carter believes digital activity should be fun and useful, and her experience in the finance sector helps her ensure the brand’s campaigns leave users wanting more
Vertical Focus: Alcohol brands
With advertising restrictions on traditional media, alcohol brands are turning to digital, where they have to entertain customers to engage them
Opinion
Opinion: No one can afford to rest on their laurels when it comes to mobile in 2012
Alex Hoye, CEO, Latitude Digital Marketing
ASOS bumps Topshop from top of Twitter league table
ASOS has overtaken Topshop to top the social media league tables by accruing more Twitter and Facebook followers than any other fashion brand in 2011, according to eDigitalResearch’s Social Media Benchmark report.
Brands must prepare for the burst of multi-screen integrated ad opportunities
Broadcasters are readying multi-screen interactive TV shows that promise far more than online-TV ad synchronisation alone, and brands must be ready to reap the benefits.