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Sebastian Baldwin, Auto Trader
As digital plays an increasing part in Auto Trader’s strategy, group director of autotrader.co.uk Sebastian Baldwin is keen to address the needs of car buyers, dealers and advertisers
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Opinion
Motor industry needs to catch up with others' use of e-marketing
Chris Green, co-founder and sales director, Motoring.co.uk
Mercedes helps reassert the importance of the campaign site
The use of campaign sites has diminished due to the increase of social media and the idea that communication should be ongoing, but sometimes a Facebook app just won’t cut it.