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Brands must adapt their strategies to keep up with search's evolution
Search marketing is currently going through some of its biggest changes in its recent history, leaving brands in danger of being left with an outdated search strategy.
Google+ has a unique role to play in social media strategy
While there is a natural urge to compare Google+ to the likes of Facebook or Twitter, for brands its role will be unique from existing channels.
Marketers must shift paid-search ad budgets to tablets, say brands.
Advertisers and agencies need to allocate more of their paid-search budgets to capitalise on the explosion of tablet devices, according to experts.
Features
Search
“It feels like maturity in search is still some way off. I’d be surprised if anyone’s campaign reaches maturity during 2011” Gemma Russo, Argos
Bing/Yahoo search alliance
The unification of Bing and Yahoo’s search operations may make life easier for search marketers, but given their low UK market share, can they hope to gain any ground on Google?
Search expert predictions
Key players in the search marketing industry, including Argos and Confused.com, give their views on what 2011 has in store