It’s beginning to look a lot like Christmas on Facebook. Credit card company Discover has partnered with Zynga to launch the first-ever brand-sponsored FarmVille expansion, Winter Wonderland. The new, customizable holiday farm is the third expansion to be released by the popular social games developer following English Countryside and Lighthouse Cove.

Created by Zynga Dallas, CastleVille is the next game in Zynga’s “Ville” franchise which includesFarmVille, FrontierVille, and CityVille. CastleVille is set in a medieval world, with an engaging story, a touch of fantasy and memorable, playful characters. A true manifestation of Zynga’s social magic, the game improves upon the best social and emotional elements from each of the “Ville” games that came before it. In CastleVille players will be able build and manage the kingdom of their dreams, explore the rich world and setting, and share it with their friends.

In anticipation of its IPO, Zynga showcased new games at Zynga Unleashed, its first media event hosted by CEO and Founder Mark Pincus held at its new San Francisco headquarters. The company gave a sneak peek of several new social games, including the next chapter in its Ville franchise and teased its own new play service, code named Project Z. CastleVille is the newest game heading to Facebook. Cityville, the last title in the franchise, has over 74 million gamers. There’s also a new Zynga Casino that features Zynga Poker and the newly announced Zynga Bingo to create the world’s largest and most social casino. The company is also launching a new Hidden Objects genre with the social game, Hidden Chronicles.

Despite a recent string of down months in U.S. video game sales at retail this year, a new report from research firm Gartner paints a very rosy picture for the global video game industry. When adding in revenues from burgeoning online, mobile and digital gaming sectors, Gartner estimates that worldwide spending on the gaming ecosystem will exceed $74 billion in 2011, up 10.4 percent from the $67 billion spent last year. By 2015, spending is expected to reach $112 billion.

AT&T has signed a deal with social games developer Zynga, designed to bring the very latest in mobile social gaming to AT&T’s millions of wireless customers. Popular games such as Words with Friends and Zynga Poker, plus customized content, will be featured for download on AT&T’s shelf in Android Market later this year. The agreement is the first of its kind between Zynga and a U.S. wireless carrier.

LOS ANGELES– For the first time ever, GamerLive.TV will broadcast 3D video coverage of the E3 Expo, the premier game trade show in the U.S., to gamers and tech enthusiasts around the world.  The high-quality, stereoscopic 3D video will be viewable via the YouTube video player for users with NVIDIA® 3D Vision™ PCs.