Corporate Responsibility
We have a long-standing commitment to the communities in which we conduct business. Through donations and sponsorships, Standard Life is a significant contributor to various Canadian higher education, community and health institutions.
Investing in Canadian youth’s well-being
Since 2009, our Investing in tomorrow program began focusing our community involvement and investment activities on a single national cause: the well-being of our youth.
Mentoring with Big Brothers Big Sisters of Canada
As part of this program, we partnered with Big Brothers Big Sisters of Canada to support a national recruitment campaign for new youth mentors. This is an important initiative, worthy of immediate attention and action, especially considering how great an impact mentorship has proven to have on reducing early school dropout, truancy, substance abuse and bullying.
Standard Life’s Big Search
Since 2009, we hold Standard Life’s Big Search fundraising events to help raise money for the recruitment of youth mentors. In essence, these are high-tech, GPS-device led, outdoor treasure hunts.
In 2010, with Standard Life’s Big Search, the contribution of our employees and other business partners, we were able to give over $350,000 towards Big Brothers Big Sisters of Canada’s endeavours to recruit youth mentors.
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investment
Memories from Standard Life’s Big Search in 2010