The Root Ranked Top Black News Site for Four Straight Months

Redesigned Site Grew Engagement; Building Momentum for 2012 Election Cycle

WASHINGTON, D.C. - September 28, 2011 - The Root, The Washington Post Company's African American news and commentary site, has been ranked the number one black news site for four straight months, according to comScore.

As the audience for news and analysis by and about African Americans has moved online, The Root has emerged as the dominant destination for those readers. With an average of 1.7 million1 monthly unique visitors and 13.5 million2 page views per month, The Root has been growing steadily over the past six months and has seen a year-over-year increase in its audience size of 35%.3

"At launch we set out to usher in a new generation of black media and the increase in our audience over the last year has shown us that we are truly resonating with readers across the country," said Donna Byrd, Publisher of The Root. "Our growth on the Web has been strong, but our mobile presence has expanded as well, most notably with the launch of our free iPad App."

The Root recently underwent a major redesign, giving it a richer, bolder homepage and many more ways to access content. Byrd credits some of their growth to that: "As we refine the technical and design aspects of our site, it better showcases the work of our writers and becomes more engaging for our readers."

The Root launched on January 28, 2008 and was a leading site covering the 2008 election of the nation's first African American president. It is one of the few sites in its niche to cover politics full-time, and with the 2012 election season heating up, The Root will once again be a must-read for smart political coverage and analysis.

"One of our biggest priorities over the next year is to own coverage of the 2012 elections in the African American space and beyond," said Joel Dreyfuss, Managing Editor, The Root. "With reporting and analysis by seasoned Capitol-watchers, such as Cynthia Gordy, Michael Steele and Jack White, I am confident we will remain a top source of political news and contribute unique and insightful perspectives on the race."

Visit The Root at http://www.theroot.com, on Twitter @TheRoot247 and on Facebook.

The Root is the number one online source of news and original commentary from an African-American perspective. Founded in 2008 under the leadership of Prof. Henry Louis Gates Jr. of Harvard University, The Root offers a fresh take on breaking news, as well as solid analysis on politics, social issues and culture. The Root raises the profile of black voices in mainstream media and engages anyone interested in black culture around the world. The Root is owned by the Washington Post Company (NYSE: WPO). Visit us at www.theroot.com, on Twitter @TheRoot247 and on Facebook.

Washingtonpost.Newsweek Interactive Launches "The Root"

WASHINGTON January 28, 2008 "The Root" launches today, a daily online magazine published by The Washington Post Company's Washingtonpost.Newsweek Interactive. "The Root" blends intelligent, thought-provoking discussion of issues from a variety of black perspectives and a round-up of news from around the world with an interactive genealogical section, creating a unique online destination devoted to the black experience.

"The Root" aims to be an unprecedented departure from traditional American journalism, raising the profile of black voices in mainstream media and engaging anyone interested in black culture around the world.

Conceived by Donald Graham, Chairman of The Washington Post Company and Henry Louis Gates Jr., the Alphonse Fletcher University Professor at Harvard and Director of the W.E.B. Du Bois Institute for African and African American Research, "The Root" will feature penetrating, lively commentary on political, social and cultural issues, and will showcase the breadth and depth of viewpoints currently shaping black culture. The site will also feature multimedia including slideshows and videos interviews.

"This is an historic endeavor The Root' is one of the world's first web-based magazines dedicated to reporting and commenting upon the interests, concerns and achievements of African Americans and people of African descent throughout the world," said Gates, Editor in Chief of "The Root." "Since 1827, black journalists have dreamed of creating a national black newspaper and since W.E.B. Du Bois created The Crisis Magazine in 1910 and John H. Johnson created Ebony in 1945, black people have demonstrated a profound devotion to magazines targeted to their aspirations, dreams and challenges. 'The Root' fulfills both of these goals and through the power of the Internet creates a truly interactive community."

In addition to Gates, Lynette Clemetson joins "The Root" as Managing Editor from The New York Times. Previously an award-winning national and foreign correspondent for Newsweek magazine, Clemetson has covered race, ethnicity and shifting demographics both in the United States and abroad. Terence Samuel, a top political reporter formerly of U.S. News & World Report and AOL Black Voices, will serve as Deputy Editor of "The Root." Associate Editor for the site will be Natalie Hopkinson, former Assignment Editor for The Washington Post's Outlook section.

The Root resists the notion that there is--or ever was--such a thing as a monolithic black community. The Web site will be a forum for true conversation, celebrating the rich mix of voices, issues and points of view that bring nuance and complexity to the black experience. And while the site is committed to topics of special interest to blacks, it is a destination for anyone interested in the dynamic link between history and our collective future," says Clemetson. The site uniquely offers an array of commentary from Malcolm Gladwell, Thelma Golden, William Julius Wilson, John McWhorter, Charlayne Hunter Gault, among others, fostering spirited debate and celebrating the medley of voices that exists among the national African American and International black populations, including the ongoing conversation about family history.

"Family history through genealogy is a critical piece to African American heritage," said Gates, an expert on African American genealogy, Executive Producer of "African American Lives" and co-founder of the testing site AfricanDNA.com. "To embrace the future it is essential to understand one's past. We are giving the black community the resources to restore the memories destroyed after the middle passage."

"The Root" hosts an interactive section to trace genealogy and heritage, enabling users to participate in a genealogy test through AfricanDNA.com, co-owned by FamilyTreeDNA. Readers will also have the opportunity to build and map family trees using software developed by Avencia.

Jacob Weisberg, Editor of Slate magazine, and Cliff Sloan, Vice President and Publisher of Slate, were tapped by Don Graham to help guide the creation of "The Root." Weisberg said, "Slate has been delighted to lend a hand in developing 'The Root.' To me, 'The Root' is groundbreaking, and I believe it will change the media landscape for black America.

"The Root" will continue to grow over the coming year, adding innovative tools and sharing functions to greater promote community.

"All of us at The Washington Post Company are excited to be part of launching 'The Root.' The chance to work with Skip Gates and the team he and Lynette Clemetson have assembled is a great one," said Donald Graham, Chairman of The Washington Post Company. "We hope to help create a strong online community with interactivity across the site."

HBO has signed on as the first founding sponsor of "The Root," a significant collaboration in establishing the growth of the site.

In addition, MSN will regularly feature links to "The Root's" articles on its homepage, providing an important channel to drive national and international readers to "The Root."