Updated 34 minutes ago

Intel hints at the demise of the netbook

"Not reaching the performance we wanted"

10 hours ago | Tell us what you think [ 2 comments ]

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Netbook? Pah, Ultrabook is where it is at

The arrival of tablets and lightweight, high-end 'Ultrabooks' has meant that the future for the netbook is looking rather bleak.

This is according to Kas Yoshida, president of Intel Japan, who told TechRadar and other journalists that the netbook form factor could well be on the way out.

Fresh from his keynote speech at CEATEC 2011 in Japan, Yoshida explained: "The netbook was a very interesting product as it enabled a lower price point which helped expand the [PC] user base.

"However, it did not grow as much as we expected. It turned out to be a low-end booster rather than a focus on useability."

Not performing

Speaking about the Japanese market, Yoshida said that there's now much more of an interest in a higher performance, rather than the lower performance offered by netbooks.

It is now all about the "thin and light" of the what Intel has dubbed the 'Ultrabook', and the performance and low cost offered by Core i3 and even i5 chips.

"In Japan, 70 per cent [of chips shipped] are the high-end processors. So the netbook wasn't really reaching the performance we wanted.

"Then the i3 and i5 chips came along and the price was similar [to netbook processors], this shifted away the demand. They are still selling but there is a definite shifting away."

When asked if we have seen the end of the netbook, Yoshida noted: "It is hard to say whether the netbook is finished – price point is still very important with users."

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bradavon


7 hours ago

2. Netbooks used to be great, prices were routinely no more than £250 but £150-200 was the norm. That's much less than cheap laptop prices.

When Windows 7 shipped they jumped to £300 and everyone said, why would I want a netbook now?

Then tablets came along and netbooks seemed really pointless.

Ultrabooks should do well. The Macbook Air is much sought after and laptops are as popular as ever.

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demonhighwayman


11 hours ago

1. I don't ever remember any netbooks having a lower price point than a cheap laptop. Maybe that was just in the UK though, where we get shafted for everything.

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