Atari has appointed a number of new executives as it continues to expand into the mobile and social gaming arenas, hiring Robert Mattes as chief financial officer, Owais Farooqui as senior VP of digital publishing, and Maria Pacheco as VP of mobile. Offering 20 years of senior level financial management experience and “in depth experience from various online and micro-transaction business models”, Mattes will be responsible for Atari's finance, accounting, IT and various administrative functions. Farooqui, who joins from tournament games company King.com, and Pacheco, who most recently served as vice president of marketing for Vivendi Games Mobile, will be “charged with developing and executing a cohesive mobile, social and online strategy for the company designed to best leverage Atari’s legendary gaming franchises for a new generation of gamers across online, smartphones and tablets”. Atari CEO Jim Wilson said: “As we continue to evolve our business, Owais and Maria will be instrumental in helping us build the digital vision and strategy for the overall Atari brand. Robert is accomplished financial executive who brings a significant background to address our continued expansion into emerging platforms. His financial transaction experience will also be important as Atari continues to grow.”