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Google versus everyone else
In its short 10 years of existence, Google has become one of the biggest players in the new economy. With the Internet giant touching everything from mobile phones to mapping software, its empire is seemingly endless.
Founded in 1998 by two US university students, the Google search engine has transformed into a multinational corporation with a market value of over 100 billion dollars. This year the company introduced the Internet Chrome browser, the cellphone platform Android, and Green Energy initiatives, marking important steps in its diversification. For now it continues to earn most of its revenue from on-line advertising. But that may soon change.
Some fear that Google will lose sight of its core competency and purpose, organizing and collating the massive amount of information on the worldwide Web. But for the moment, it remains one of the most rapidly growing and influential new technology companies in the world.