By using our websites and by submitting your personal information to RedPoint Media Group Inc., you agree to the contents of this Privacy Policy and to our collection, use, disclosure and management of your personal information as described in this Privacy Policy, and as permitted or required by law.

What is a privacy policy?

RedPoint Media Group Inc. (hereinafter also referred to as "we", "us" and "our") respects the privacy of each visitor to our website and is committed to protecting your privacy in accordance with applicable legislation. The following privacy policy outlines the type of personal information we gather and how we collect, use and safeguard it. The policy reflects our commitment to take commercially reasonable steps to maintain the privacy and confidentiality of the personal information you give us. 

What does this policy cover?

Our privacy policy covers RedPoint Media Group Inc.'s treatment of your personal information when you visit any of the RedPoint Media Group Inc.'s websites or when you use any of RedPoint Media Group Inc.'s services. Our policy also covers RedPoint Media Group Inc.'s treatment of any personal information that our business partners share with RedPoint Media Group Inc. and the personal information that RedPoint Media Group Inc. shares with its business partners.

What does "personal information" mean?

"Personal information" is any information that can, by its nature, identify who you are. Examples include your name, address, phone number and e-mail address. Personal information does not include the collection, use or disclosure of "business contact information" about an individual, such as the individual's name, title, business address, business telephone or fax number, business e-mail or similar business information, when such collection, use or disclosure is for the sole purpose of contacting the individual as an employee or an official representative of an organization.

What kind of personal information does RedPoint Media Group Inc. collect?

RedPoint Media Group Inc. collects some personal information-which may include one's name, address (postal and e-mail) and telephone number-from website members and from subscribers to its print products. We may also collect demographics and opinions of subscribers or potential subscribers to our magazines, e-newsletters and websites. Some of our sites collect data through on-site tools and applications designed to assist you in various activities. As well, some sites feature sections geared to businesses and professionals where business-related data is collected.

How does RedPoint Media Group Inc. collect my information?

RedPoint Media Group Inc. collects information about readers and online users through contact by telephone, mail, e-mail and fax, and also through product order forms, surveys, contests and our websites.

What does RedPoint Media Group Inc. do with my personal information?

RedPoint Media Group Inc. uses the personal information it collects for three main purposes:

• To deliver the products and services you have requested from us;
• To customize our advertising and editorial content;
• To contact you (or have an authorized third party contact you) about specials and new products and services.

RedPoint Media Group Inc. may also use information about subscribers' and online users' interests and preferences-as well as feedback we receive from surveys-to improve our products and customer service. RedPoint Media Group Inc. makes all commercially reasonable efforts to ensure that information is used responsibly and only for its intended purpose.

How do you use the demographic data that you collect?

RedPoint Media Group Inc. will, from time to time, conduct optional surveys of visitors to our websites to obtain demographic data. Such information may be compiled and shared in an anonymous aggregate form with advertisers and other third parties, but no personal details will be identifiable or associated with specific individuals.

Do you disclose my personal information to others?

RedPoint Media Group Inc. will only send personally identifiable information about you to other organizations when we have your consent to share the information or:

• We need to share your information to provide the product or service you have requested.
• We need to send the information to organizations who work on behalf of RedPoint Media Group Inc. to provide a product or service to you. (Unless we tell you differently and unless you consent, these companies do not have any right to use the personal information we provide to them beyond what is necessary to assist us.)
• We are required to respond to subpoenas, court orders or other legal processes.
• We may disclose personal information to our purchaser or new corporate entity in the event of a sale, merger or substantial restructuring of our business. Release of this information will be in accordance with applicable legislation.

 We will obtain your express consent before using or disclosing your personal information for any purposes not identified in this policy.

What about information I provide when registering for site membership?

Visitors to RedPoint Media Group Inc. websites who register for membership provide us with a name, password and a working e-mail address. We use this information to set up your account. We do not sell or redistribute the membership list and will not send you e-mail at the address you provide, unless you have subscribed to one of our e-mail products or have issues with your account that must be addressed by e-mail.

What about information I post on public forums?

Depending on the site, the name or e-mail address you register with us will be posted on our message boards and public forums if you post comments there. Remember that the information you post can be viewed by the public. You should exercise caution in deciding what personal information you will share in these public forums. Members are expected to comply with the rules governing the message board, but we cannot control third-party use of any information you choose to provide in a public forum.

What about information I provide when I enter one of your contests?

From time to time, RedPoint Media Group Inc. runs contests and promotions associated with our websites, e-mail newsletters and magazines. We collect your personal information on contest entries so that we can contact you if you have won a prize. If you consent at the time of entry, we may also contact you with product information from us or from our sponsors, advertisers or promotional partners. Contests may be co-sponsored by other companies with their own privacy policies. You should always read the entry form and contest rules before entering.

Will I get advertising or promotional messages from other companies?

In subscribing to a magazine, you understand that RedPoint Media Group Inc. may occasionally make its magazine subscriber lists available to companies who have products or services of interest to our readers. If you do not wish to receive these offers and mailings, please mail your request to the applicable subscription department below. Please accompany your request with a copy of your subscription-mailing label. This policy applies to the following magazines:

Avenue

Wine Access

up!

West

RedPoint Media Group Inc.

1210 - 20^th Avenue SE

Calgary, AB  T2G 1M8

If you register online: Upon registration, you are asked if you wish to receive messages from our advertising and promotional partners. If you indicate "Yes," you will receive such messages. If at any time you wish to stop receiving these messages, simply click the "unsubscribe" link within the e-mail and follow the instructions to be removed from the distribution list.

What about the information I enter using your "e-mail a friend" button?

RedPoint Media Group Inc. offers an "e-mail a friend" function on some online features and tools, allowing you to tell friends via e-mail about an article they might be interested in reading, images they may be interested in viewing or tools they may be interested in accessing. In order for this feature to function, we ask for e-mail addresses for recipients (so we know who to mail the message to) and for the sender (so we can tell the recipient(s) who sent the e-mail). We do not store or save these addresses and you will not receive e-mail or other communications from RedPoint Media Group Inc. as a result of having used this function. NB: While the "e-mail a friend" feature cannot be used to send mass "spam" mailings, RedPoint Media Group Inc. has no control over how our visitors use this service. Any e-mail sent through it originates with and is the responsibility of the sender, not RedPoint Media Group Inc. Whenever you provide us with personal information of another individual, you represent and warrant that you have obtained all necessary consents and/or have all necessary authority from that individual to enable us to collect, use, disclose and manage such personal information for the purposes of this Privacy Policy.

What are cookies and what kind of information do they gather about me?

Cookies are small data files written to your hard drive by some websites when you view them in your browser. Cookies and web server logs are used to collect information in an aggregate and non-identifiable way. This information is used to improve your experience as a user on our sites, to improve the content of our web pages, to monitor the activity of our advertisements, to monitor traffic to and from our websites, to customize the content and/or layout of our pages for each individual visitor, and for purposes of internal review. The information gathered through cookies and web server logs may include the date and time of visits, the pages viewed, time spent at our website, the websites visited just before and just after our website, browser information and your computer's IP address. (IP stands for Internet Protocol. This address is a unique string of numbers that identifies a computer on the Internet. All resources on the Internet must have an IP address.) This information is collected on an aggregate basis, meaning that none of this information is associated with you as an individual.  It may be shared with other organizations but only in aggregate and/or statistical form. Note that companies placing advertising on our sites have the ability to assign cookies to you in a process that RedPoint Media Group Inc. does not control and for which RedPoint Media Group Inc. is not responsible.

Why do you ask for my phone number or e-mail on letters to the editor?

RedPoint Media Group Inc. magazines ask senders of letters to the editor to include a phone number or e-mail address so we can make an effort to verify the identity of the sender should we need to do so. We do not retain this information for any other purpose, nor do we sell, trade or otherwise disclose it to third parties.

If I send you an e-mail, will my e-mail become part of your database?

If you choose to correspond with us via e-mail, we may retain the content of your e-mail messages together with your e-mail address and our responses. Your e-mail address will not become part of any other database. We provide the same protections for these electronic communications that we employ in the maintenance of non-electronic information, such as that received by mail and telephone.

I have not subscribed to your magazines or websites, but I received communications from you. How did you get my name?

We may obtain personal information from third parties such as mailing list owners. Typically, the personal information is disclosed to us with specified restrictions on how it is to be used. We make all commercially reasonable efforts to ensure that any necessary consents have been obtained for such disclosure and use, and that your personal information is used only for the purposes stipulated. We will work with list owners to respect your rights of privacy and confidentiality regarding the collection, use and disclosure of your personal information, and to provide you with access to that information as needed. 

What about other sites that are linked to your site?

The sites of advertisers, sponsors and other third-party services may be accessible from RedPoint Media Group Inc. sites. These third parties may collect information for their own promotions and offers and may have their own privacy policies. We have no control over such linked websites as they are owned and operated by third parties who are not affiliated with RedPoint Media Group Inc. We are therefore not responsible for the content of those linked websites, or for the privacy policies and practices of the owners and operators of those websites, including how they collect, use, disclose or otherwise treat your personal information. We encourage you to review the privacy policies of any linked websites before providing them with any of your personal information.

How do I find out what personal information you have about me?

Upon written request, subject to certain exceptions permitted or required by law, we will inform you of the existence, collection, use, and disclosure of your personal information under our control and give you access to that information, in accordance with applicable privacy legislation. Please e-mail any such requests to our Privacy Officer at the address below. We may have to refuse your request under certain exceptional circumstances, such as when our compliance would require us to disclose personal information about other individuals without their consent, information that cannot be disclosed for legal, security or commercial proprietary reasons, or information that is subject to solicitor-client or litigation privilege. In the event that we must refuse your request, we will provide you with the reasons for our refusal. 

What if the information you have on file about me is not accurate?

RedPoint Media Group Inc. will make reasonable efforts to ensure that information about you is accurate, complete and up-to-date. We may update the personal information in our records from time to time, where current information is required for the provision of a particular product or service. Please inform us of any change of name, address or other information. Should you have questions about the accuracy of factual information we have collected about you, you will have access to that information in order to verify, correct or update it. If we have disclosed inaccurate information about you to a third party, we will be pleased to contact the third party in order to correct the information.

I no longer want to receive your e-mail newsletter. How do I get my name off your list?

Every e-mail newsletter we send includes an "unsubscribe" link. Simply click the "unsubscribe" link and follow the instructions to be removed from that newsletter distribution list.

How do I withdraw my permission to use my personal information?

Subject to contractual or other legal restrictions and reasonable notice, you are entitled to withdraw or vary your consent to our use, disclosure or retention of your personal information at any time. To withdraw or vary your consent to our use, disclosure or retention of your personal information, or to specifically request that we not use or disclose your personal information for marketing or promotional purposes, please send an e-mail to our Privacy Officer at the address below. Please note that your request may take three to four weeks to implement. We are legally bound to inform you that withdrawing your consent may preclude us from providing you with certain products and services.

What security precautions do you have in place to protect my information?

RedPoint Media Group Inc. has organizational, physical and technological measures in place to ensure commercially reasonable protection against the loss, misuse, theft or alteration of personal information under our control. We protect your personal information from unauthorized access, use, disclosure and loss through security safeguards, which include premises security and restricted access to files and databases containing personal information. We protect electronic information under our control using technological safeguards such as security software, firewalls, internal passwords and security policies, to prevent hacking or unauthorized computer access. We review our security practices on a regular basis. However, no data transmission over the Internet can be guaranteed to be secure. Therefore, RedPoint Media Group Inc. does not represent, warrant or guarantee that personal information sent to us via the Internet will be protected against loss, misuse, interception or alteration.

How long will you keep my personal information?

We will keep your personal information only for as long as it is required to fulfill the purposes for which it was collected, subject to your continued consent, or as otherwise required or permitted by law. The length of time personal information is retained varies depending upon the nature of the information, the reasons for which it was collected, and the laws governing its retention. When your personal information is no longer required for RedPoint Media Group Inc.'s purposes, we will destroy, delete, erase or convert it into an anonymous form.

Will this Privacy Policy change?

RedPoint Media Group Inc. reserves the right to modify or supplement this Privacy Policy at any time, to reflect changes in legal or regulatory obligations or changes in the manner in which we deal with personal information. We will post any revised version of this Privacy Policy on all of our websites, which will be effective from the time the revised Privacy Policy is posted. 

I have other questions or concerns not answered in this document. How do I contact you?

To access your personal information, inform us of changes you believe need to be made to that information, request that we investigate a concern you have about our personal information practices or obtain further information about this policy, please contact our Privacy Officer at: privacy@redpointmedia.ca.

This Privacy Policy was last updated May 23, 2008.