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Social media analytics and optimization
Measure and optimize the impact of social media
More than a billion instances of conversation and content sharing happen every day across social networks and online communities. Those interactions represent opportunities for businesses to build relationships with their customers, promote their message, and listen to what customers have to say about their brand, competitors, and industry.
Adobe® SocialAnalytics enables marketers to directly measure customer interactions in social media and understand how conversations on social networks and online communities affect marketing and business performance. With this insight, marketers can build better relationships with their customers, more effectively promote their message, and leverage the real-time intelligence of social media analytics to optimize all channels used to engage customers.
