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Adobe® Online Marketing Suite, powered by Omniture®

Description

The Adobe Online Marketing Suite provides insight into the performance of online marketing initiatives, empowers organizations to make informed decisions, and ensures the success of online marketing programs.

Business challenge

Consumers today can interact with businesses across multiple channels and devices, and it is up to businesses to figure out how to best attract, engage, and retain customers in a world where the reach and quality of experiences directly impact success. Marketing executives need to know that their investment is optimizing consumers’ experiences and delivering the greatest return on their marketing spend. Online marketing goals must map clearly to overarching business objectives, and marketing executives are expected to demonstrate the success of their programs using solid metrics. In this environment, gleaning insight in real time across channels is essential.

Solution

The Adobe Online Marketing Suite allows marketers to increase ROI from online marketing programs by delivering actionable, real-time data and insights that drive successful online initiatives. The result is significantly greater returns from online marketing spend.

Online Marketing Suite Diagram

  • Align online marketing initiatives

    Align online marketing initiatives with overarching business objectives and demonstrate the success of online marketing programs using solid metrics with the Adobe Online Marketing Suite.

  • Bring data together

    The Adobe Online Marketing Suite manages, collects, and brings data together from multiple systems into a flexible, integrated platform.

  • Gain real-time insights

    Through real-time segmentation, dashboards, and reports, managers can use the Adobe Online Marketing Suite to gain a complete picture of how consumers are interacting with the business.

  • Monetize and share data

    Through audience optimization capabilities in the Adobe Online Marketing Suite, publishers can quickly identify audiences that match the profiles that advertisers are demanding — and maximize the value of their digital assets.

  • Optimize ad spend

    The Adobe Online Marketing Suite maximizes the impact of a company's advertising spend across and within channels — including mobile, social media, traditional web, and in-store — to yield the greatest returns.

  • Leverage insights

    Deliver relevant and engaging digital content that boosts key performance metrics, whether it is a customer purchase, engagement, a download, form completion, or other desired outcome with the Adobe Online Marketing Suite.

A Platform for Success

  • A flexible, integrated platform responsible for data collection and management across online and enterprise systems.
  • The ability to enable businesses to build custom, integrated solutions that link to data from enterprise systems (e.g. email, ad serving, survey, and CRM)
  • Over 200 integration partners across more than 30 digital marketing categories that offer pre-built integrations or connectors.

Measure Everything, Maximize ROI

  • Make sense of huge volumes of complex data captured online and from enterprise systems.
  • Through real-time segmentation, dashboards, and reports, gain a complete picture of how consumers are interacting with the business.
  • Better understand the impact of one channel over another or how multiple channels combine to shape customer demand and experiences and drive purchases.
  • Insights and resulting strategies can be analyzed and shared easily across teams to clearly understand the impact of all marketing programs.

Optimize Every Digital Interaction

The Adobe Online Marketing Suite can support critical business goals and automate essential online initiatives, empowering marketers to make better decisions and execute on them faster.

  • Audience Optimization

    Enable advertisers and publishers to maximize their online ad investment.Through audience optimization capabilities in the Adobe Online Marketing Suite, publishers can quickly identify audiences that match the profiles that advertisers are demanding — and maximize the value of their digital assets.

  • Advertising Optimization

    Maximize the impact of a company’s advertising spend within a channel, or across channels — including mobile, social media, traditional web, and in-store — to yield the greatest returns.

  • Conversion Optimization

    Deliver relevant and engaging digital content that boosts key performance metrics, whether it is a customer purchase, engagement, a download, form completion, or other desired outcome.