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Adobe Discover—Reveal Visitor Insights

Omniture® Discover® is now Adobe® DiscoverTM, powered by Omniture®. Adobe Discover provides web analysts and digital marketers with the deepest insights and most concise segmentation as revealed by unlimited real-time visitor information. Adobe Discover delivers a comprehensive, multi-dimensional view of customers that enables marketers with accurate, timely and insightful decisions — improving the performance of their business. Adobe Discover is part of the Adobe® Online Marketing Suite.

Business Challenges

A key challenge most companies are facing today is the inability to understand the drivers behind thousands to millions of transactions that are happening across multiple channels — all in real-time. This lack of integrated channel data, as well as a comprehensive view of various customer behavior patterns, restricts digital marketers from making successful — and profitable — business decisions.

Solution

Adobe Discover is the industry-leading solution engineered to address these challenges by providing online marketers with following benefits:

  • Real-time measurement and segmentation of mobile, social and other marketing channel data for higher conversion rates and increased return on marketing investments
  • The Adobe Online Marketing Suite Platform enables Adobe Discover to share advanced segments across the Suite for consistent, unparalleled insight into customer behavior from acquisition to conversion
  • Increase and understand multi-session conversion across different content groups with advanced pathing and fallout analysis
  • Gain deep understanding of how visitor behavior changes over time at the individual dimension level. Also, using multi-report analysis, compare visitor behavior side-by-side in a single work space
  • Explore unique customer paths and improve site design, navigation, layout, content placement, and customer conversion with multi-dimensional site analysis and dynamic path flow

  • Instantly identify new visitor segments

    Adobe Discover provides unlimited segmentation and unlimited dimensional breakdowns for marketers to identify new segments or increase value of existing segments across digital channels.

  • Gain insight into visitor trends

    Adobe Discover provides marketers with faster and deeper insights on changing visitor trends at an individual dimension level. Compare trends between multiple values in a single report.

  • Improve site design, navigation and conversion

    Adobe Discover enables marketers to visualize the paths that customers are taking through the site providing visual clues to paths that are the most profitable or lead to the highest conversion.

  • Improve the online experience for customers

    Adobe Discover enables marketers to aggregate the behavior of visitors or drill down to a single visit level to improve customer experience.

  • Improve conversion and reveal compelling insights

    Adobe Discover enables marketers to analyze their Adobe Test&TargetTM; campaigns to create segment analysis and reveal visitor segment insight from their Adobe Survey campaigns.

  • Adobe Online Marketing Suite integration

    Actionable segments based on the same definition between Adobe SiteCatalyst®, Adobe Discover and Adobe Test&Target; facilitate more effective integration between analysis, conversion and optimization.

  • Multi-dimensional site analysis

    Visualize complex, non-linear site navigation by customer segment using color, size, position, movement, and volume.

  • Unlimited real-time segmentation

    Compare several customer segments and key performance metrics to quickly identify new valuable segments and increase value of existing segments across multiple channels.

  • Multi-report work space analysis

    Easily manage and conduct complex multiple-report analysis in a single workspace, enabling side-by-side comparison without need to toggle between separate report tabs.

  • Advance fallout reports

    Dynamically build and analyze online conversion processes on multiple pages.

  • Mobile segment reports

    Gain deeper insight of mobile visitor behavior such as comparing mobile conversion with web conversion and keyword search by mobile visitors compared to web.

  • Social referrer types

    Understand the impact that various types of social media referrers have on visitor experiences.