Adobe® Scene7® — Deliver Dynamic Media

Description

An integrated part of the Adobe® Online Marketing Suite, Adobe Scene7® is a hosted solution for publishing, managing, enhancing, and delivering dynamic marketing assets and rich visual merchandising to web, mobile, email, social media, Internet-connected displays and print.

Business Challenges

Businesses are challenged to deliver rich and personalized content across a variety of customer touch points. Add to this an uncompromising expectation among customers for speed, quality of experience, and efficiency—and it becomes a tall order to deliver relevant, individualized experiences to each consumer.

Solution

Adobe Scene7 helps businesses address these challenges by utilizing a set of master assets to generate and deliver unlimited variations of rich content in real-time—automating and scaling the delivery of dynamic media regardless of the channel or device through which the customer ultimately interacts with the content.

Adobe Scene7 is integrated with Adobe marketing solutions, including Adobe Test&Target;™, Adobe Search&Promote; and Adobe Recommendations, powered by Omniture technology — allowing marketers and merchandisers to deliver optimized experiences that drive conversions. In addition, Adobe Scene7 is instrumented with Adobe SiteCatalyst to provide dynamic media measurement and analysis.

Hundreds of leading companies worldwide, including QVC, Harrods, Macy's, and Levi Strauss & Co., use Adobe Scene7 solutions.

Features and benefits:

Manage and optimize rich media assets:

• Easy publishing tools
  Publish, manage, and enhance dynamic content for delivery across any marketing channel or touch point.
• From desktop to cloud
  Adobe Creative Suite® 5.5 extensions allow creative professionals to upload assets such as Adobe Illustrator® or Flash® files to the Adobe Scene7 cloud, for easy access by marketing teams.
• Media portal
  Collect, manage, share, and distribute creative assets with partners or agencies in a secure environment.

Provide engaging experiences:

• Dynamic imaging
  Optimize rich imagery in real-time including sizing, editing, interactive zoom, colors and multiple views, and 360 spin, with 110+ configurable mixed-media viewer library.
• Dynamic banners
  Deliver relevant, targeted messaging in promotional banners with image and Flash content in real time. This includes sending targeted content to specific customer segments through the use of Adobe Test&Target.;
• Interactive eCatalogs
  Create interactive, high-impact digital versions of your product catalogs.
• Actionable videos
  End-to-end video publishing solution for creating high quality, interactive video experiences easily measureable through Adobe SiteCatalyst.
• Visual Configurators
  Visually customize products and options in real time with dynamic image rendering displaying infinite variations from personal choices.
• Web-to-print
  Enable personalized print products and localized marketing materials through hosted services.

Deliver across multiple touch-points:

• Web and social
  Deliver any cross-media solution to web pages, social sites and applications.
• Mobile and multi-screen
  Deliver optimized, rich mobile and multi-screen experiences to devices.
• Email and print
  Deliver visually rich, personalized imagery in email and print campaigns.